by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...
by leon@leongettler.com | Jun 1, 2026 | Accountants, Copywriting, LinkedIn, social media, website
Australia faces a persistent accountant shortage. There’s an estimated shortfall of around 6000 accountants by 2030 amid retirements, declining enrolments and growing demand (Chartered Accountants Australia and New Zealand (CA ANZ) estimates). Demand for accounting,...
by leon@leongettler.com | May 18, 2026 | Accountants, Copywriting, Email Marketing, LinkedIn, social media
End of financial year. Three words that send a quiet shudder through every small business owner in Australia — and an even quieter one through their accountant. June 30 is five weeks away. And if clients haven’t started pulling together their receipts, reviewing...
by leon@leongettler.com | May 11, 2026 | Accountants, Blogs, Copywriting, Email Marketing, LinkedIn, SEO, social media, website
The clock is ticking. Payday Super is now law and from 1 July 2026, every Australian employer must pay super contributions on the same day as wages — received by the fund within 7 business days. That means employers will be required to pay their employees’...