by leon@leongettler.com | Aug 24, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
For sure, accountants are trained to be precise, cautious, and technically rigorous. That’s how they can explain tax strategy, a set of financials, or a compliance issue to a non-accountant so difficult. But the skills that make someone excellent at accounting are...
by leon@leongettler.com | Aug 10, 2026 | Copywriting, Email Marketing, Law Firms, social media, website
Every lawyer can write. That’s not the problem. The problem is that writing a brief and communicating like a human are two entirely different skills — truth be told, law firms have spent decades rewarding the first, they couldn’t give a rats about the...
by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website
Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...
by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...