Archive for October 2023
CREATING A THOUGHT LEADERSHIP PLATFORM: EDITING AI COPY FOR MARKETING
A lot of businesses use AI but they have to know how to edit AI content to best fit their brand. AI does a great job automating certain aspects of business marketing like scheduling social media posts, generating catchy hashtags, research, brainstorming ideas etc. But these days, AI “writes” entire blogs and articles using information…
Read MoreTalking Business October 27 2023
Uber’s surge plan to bring 10,000 electric vehicles into Australia. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz…
Read MoreENHANCING YOUR ONLINE BRAND: BUILDING BRAND AWARENESS WITH CONTENT MARKETING
CONTENT MARKETING IS AN ESSENTIAL STRATEGY FOR ANY BUSINESS. It is a powerful tool for businesses to build brand awareness, establish authority, generate leads and ultimately drive sales. Content marketing involves the Copywriter creating and distributing valuable, relevant and consistent copy to attract and engage a target audience. The first thing the copywriter needs to…
Read MoreTalking Business October 20 2023
A new cloud forms over global economy as Middle East conflict threatens recovery, warns IMF chief. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: WRITING A BOOK TO MARKET YOUR BUSINESS
Writing a book is a great way for entrepreneur to market their business and show their unique offerings. It sets them up as experts and makes them stand out from competitors. But the reality is most people who write books about their business are not authors. They don’t have the time. That’s why they need…
Read MoreTalking Business October 13 2023
The Israel-Hamas war sends Aussie petrol prices skyrocketing Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or at…
Read MoreATTRACTING NEW CLIENTS: HOW A BLOG CAN BOOST YOUR BUSINESS
With 4.9 billion people, or 62% of the global population using the internet worldwide, every business needs to include blogging as part of its marketing strategy. The blog created by the copywriter is a marketing channel, just like social media, direct mail, email marketing, etc. These channels help support business growth. The evidence shows that…
Read MoreTalking Business October 6 2023
Coal power hits a new low in Australia when rooftop solar supplies 51% of total demand on the National Electricity Market Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or…
Read MoreEXPANDING YOUR REACH: USING NEWSLETTERS TO COMMUNICATE WITH CLIENTS.
NEWSLETTERS CREATED BY COPYWRITERS ARE POWERFUL MARKETING TOOLS. With these newsletters, businesses can reach and engage their audience, promote their products and services, and ultimately drive sales. The copywriter produces a targeted newsletter that provides regular communication to subscribers, typically via email. Newsletters are often used to tell readers about news, events, or other information…
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