Talking Business July 28 2023

Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to…

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EDUCATE AND EMPOWER: CUTTING AND EDITING COPY

LeonGettler.com - EDUCATE AND EMPOWER CUTTING AND EDITING COPY

From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project to a size where everyone wants to read it.…

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Talking Business July 21 2023

Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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Talking Business July 14 2023Murphy EY,

Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you…

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Talking Business July 7 2023

PwC finishes up internal investigations into tax leaks, booting out people.  It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast…

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UNLOCKING OPPORTUNITIES: WORKING WITH AI AND COPYWRITERS

LeonGettler.com - UNLOCKING OPPORTUNITIES: WORKING WITH AI AND COPYW

AI machines are already able to create copy at a speed completely unachievable by humans. Remarkably, they do it to a ‘human’ standard. But the copywriter will still have a role.  AI is here to stay. Good copywriters will know how to work with AI. AI can do repetitive work but some companies will still…

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