Archive for July 2023
CREATING A THOUGHT LEADERSHIP PLATFORM: HOW TO USE GHOST WRITING TO EXPAND YOUR BRAND
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also do it to guarantee engaging, high quality content that will drive awareness of both them and their company. Politicians are the same. They turn to ghostwriters to help write…
Read MoreTalking Business July 28 2023
Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreEDUCATE AND EMPOWER: CUTTING AND EDITING COPY
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project to a size where everyone wants to read it.…
Read MoreTalking Business July 21 2023
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read MoreCONNECTING WITH YOUR AUDIENCE: IDENTIFYING CUSTOMERS’ PAIN POINTS AND OFFERING SOLUTIONS
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. By reminding them of—and exacerbating—their pain, you’re more likely to convince them to make a purchase…
Read MoreTalking Business July 14 2023Murphy EY,
Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you…
Read MoreEASY WAYS TO ENHANCE YOUR ONLINE BRAND: WAYS COPYWRITERS CAN SAVE YOU TIME AND MONEY
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. You type a few notes. Then delete them all. You repeat the process. Where are the words? You know your business inside out. You…
Read MoreTalking Business July 7 2023
PwC finishes up internal investigations into tax leaks, booting out people. It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast…
Read MoreUNLOCKING OPPORTUNITIES: WORKING WITH AI AND COPYWRITERS
AI machines are already able to create copy at a speed completely unachievable by humans. Remarkably, they do it to a ‘human’ standard. But the copywriter will still have a role. AI is here to stay. Good copywriters will know how to work with AI. AI can do repetitive work but some companies will still…
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