Talking Business Analysis of 2021.

Talking Business March 19 2021 Reviewing news for the year, the biggest story has been the impact of COVID-19 and its variants such as delta and omicron on markets. Certainly, there’s been a worldwide slump for financial markets amid worries about how badly the omicron variant, inflation and other forces will hit the economy. This…

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Talking Business December 17 2021

Australian Taxpayers are paying at least $59m for major government advertising campaigns to run in the lead-up to the 2022 election Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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5 ways to build copywriting during the break.

The Christmas break is coming.  And that’s the time to prepare for 2022. Here are the five ways I’m going to do it. Develop my purpose, mission and vision. Developing a sense of purpose for my business, giving it a mission and vision are critical and Christmas is just the time to do it. My…

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Talking Business December 10 2021

The Reserve Bank and Treasury are considering the feasibility of a central digital currency, under ­reforms aimed at establishing a regulated onshore cryptocurrency industry Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or…

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5 content marketing tips for your business

Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help your target market figure out the first baby steps of their problem…

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Talking Business December 3 2021

Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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Seven reasons why your business should be blogging.

EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years.     I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental issues for cities. And for over a decade,…

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Talking Business November 26 2021

Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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5 Tips for Proofing Copy

One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out aloud. The…

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Talking Business November 19 2021

Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott Morrison declares coal will be used for decades to come, dismissing Boris…

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5 Tips for Writing Business Reports

Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the reader is probably higher up, the tone needs…

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Talking Business November 12 2021

Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. I…

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