Posts by Leon Gettler
EXPANDING YOUR REACH: USING NEWSLETTERS TO COMMUNICATE WITH CLIENTS.
NEWSLETTERS CREATED BY COPYWRITERS ARE POWERFUL MARKETING TOOLS. With these newsletters, businesses can reach and engage their audience, promote their products and services, and ultimately drive sales. The copywriter produces a targeted newsletter that provides regular communication to subscribers, typically via email. Newsletters are often used to tell readers about news, events, or other information…
Read MoreTalking Business September 29 2023
Qantas shareholders have demanded chairman Richard Goyder’s resignation and placed the rest of the airline’s board on notice. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read MoreCONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels like website copy, newsletters, blogs, and podcasts to…
Read MoreTalking Business September 22 2023
Cyber criminals are already using generative artificial intelligence to craft more persuasive scams Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen…
Read MoreEXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with their audiences on a much deeper level than before. They do this by using a copywriter to tell their story.…
Read MoreTalking Business September 15 2023
News Corp CEO Robert Thomson warns AI will create a “tsunami” of job losses at publishers. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…
Read MoreATTRACTING NEW CLIENTS: USING SEO COPYWRITING TO BUILD WEBSITE TRAFFIC
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO (Search Engine Optimisation) writing. What is SEO writing? Put simply, it is…
Read MoreTalking Business September 8 2023
Qantas announces that Alan Joyce has stood down as CEO of Qantas early. For the first time, Qantas is ahead of schedule. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…
Read MoreENHANCING YOUR ONLINE BRAND: COPY FOR A CLIENT’S WEBSITE IS IMPORTANT
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them contacting the client. The copywriter ensures the page layout is easy…
Read MoreTalking Business September 1 2023
Fortescue Mining boss Fiona Hick leaves as profits fall and dividends cut. Analysts say the lack of explanation of Hick’s departure and the attempt to spin Otranto’s appointment as planned is an insult to investors. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: USING A GHOST WRITER TO ESTABLISH BRAND AND AUTHORITY
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great source of material for your online…
Read MoreTalking Business August 25 2023
Australia is set to lose its AAA credit rating because of ‘Climate Change’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen…
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