Posts by Leon Gettler
WAYS TO DO COPYWRITING RESEARCH
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and penalizes you if your content is a replica of someone…
Read MoreTalking Business March 24 2023
The Five Wives of Rupert Murdoch. Challenging Henry VIII. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…
Read MoreHOW CAN COPYWRITING WORK WITH CHATGPT?
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result, ChatGPT can code, blog and argue. There’s…
Read MoreTalking Business March 17 2023
Analysing the fallout from the collapse of Silicon Valley Bank Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz…
Read MoreHOW TO DO ANNUAL REPORTS WITHOUT THE HEADACHES
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. I hear a number of complaints. One is that annual reports are time-consuming, tedious to…
Read MoreTalking Business March 10 2023
Atlassian cuts 500 jobs as tech industry pain intensifies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…
Read MoreHOW TO BUILD YOUR VISIBILITY AND GET KICK- ARSE ENGAGEMENT WITH A BIO
EVERY CLIENT NEEDS A BIO, AN OPPORTUNITY TO TELL THEIR PROSPECTIVE CLIENTS ABOUT THEMSELVES. BUT A LOT OF THEM STRUGGLE TO DO IT. A LOT OF PEOPLE DON’T LIKE TALKIMG ABOUT THEMSELVES. I have one client who runs a financial services firm. Very skilled and smart. She asked me to do her bio. First, I…
Read MoreTalking Business March 3 2023
Twitter has laid off at least 200 more workers. The platform now employs less than 2,000, down from 7500 when Elon Musk took over. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read MoreBUILDING SUBSCRIBERS WITH EMAIL NEWSLETTERS
IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS. Sending regular email newsletters is the best way to build up your mailing list. I have a client in an industry which is now struggling with skills shortages. Basically, my client has to find people so the purpose…
Read MoreTalking Business February 24 2023
NAB predicts Australia will be flirting with recession in 2023. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…
Read MoreCREATING AN ADVERTORIAL TO SEND YOUR MESSAGE
ADVERTORIALS ARE AN EFFECTIVE WAY TO MARKET YOUR SMALL BUSINESS WITHOUT PAYING TOP DOLLAR FOR ADVERTISING. What is an advertorial? It is basically an advertisement in a well-established newspaper, magazine or website that is written in a way to make it look like an article. Only the client isn’t paying for an ad. They are…
Read MoreTalking Business February 17 2023
625 of Twitter’s top 1,000 advertisers (including Coca-Cola, Unilever, Jeep, Wells Fargo and Merck) had stopped ads on the platform by late January, according to Pathmatics. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go…
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