FIVE WAYS TO WRITE PERSUASIVE COPY

EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1. Repetition Saying something over and over again to make your point…

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Talking Business July 1 2022

Stagflation. And when the Bank for International Settlements starts talking about it, you know it’s real. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…

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5 WAYS TO BEAT WRITERS’ BLOCK

Some entrepreneurs who want to write a blog, a report or presentation come down with writers’ block. They say they don’t have the time or energy.  But they are more likely to avoid writing day to day because they feel uninspired and can’t come up with ideas. It’s not an uncommon problem for business people.…

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Talking Business June 24 2022

Australian universities on Fair Work Ombudsman’s wage theft priority list. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz.…

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7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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Talking Business June 17 2022

There are now fears the world is teetering on the brink of a global recession, after horror new inflation data from the US. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you…

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Seven ways to develop a podcast strategy.

Podcasts are a great way to talk to clients. They are direct and easier to access than blogs or flyers. But a lot of businesses don’t do it. They say they don’t have the time or the technical expertise. Here are 7 ways they can do it: 1. Get great cover art. Every podcast needs…

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Talking Business June 10 2022

With the Reserve Bank of Australia raising interest rates to 0.85%, the futures market has a 3.5% rate priced in by mid-2023. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can…

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Talking Business June 3 2022

Surprise, surprise. Pitcher Partners is being sued. The Twigg family claim PP helped Max Twigg, race car driver & former owner of the Byron Bay Hotel, misappropriate $127.8 million in family trust money. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store…

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5 COPYWRITING TIPS FOR SELLING REAL ESTATE

So many of you are now selling properties? But you don’t know how to put it into words to attract buyers. You know how it is. You need something different and real estate agents and property writers tend to cut and paste from web. You need to find your own words and not pinch them…

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Talking Business May 27 2022

Employers urge the Albanese government to use its upcoming jobs summit to restore the Hawke-Keating enterprise bargaining system to boost productivity. Listen to the episode now: https://embed.acast.com/c034e01f-b511-4af4-bff0-1b5a9492f55d/628e23e6dd6b250013a1b7fd Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get…

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