Posts by Leon Gettler

Talking Business September 17 2021

Australia’s most important economic institution is the RBA. The OECD says it’s time to look under bonnet to address the central bank’s failure to meet key economic targets in recent years and deal with long-term risks posed by the pandemic.         https://play.acast.com/s/talkingbusiness/talking-business33-interview-with-creditorwatchs-cto-joseph-         Welcome to Talking Business, a podcast…

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7 tips for website copywriting

With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers.…

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Talking Business September 10 2021

News Corp’s new push for net-zero by 2050 isn’t a departure from their war against climate change. It’s just a 2 week campaign excluding The Australian.   https://play.acast.com/s/talkingbusiness/talking-business32-interview-with-online-business-coach-kare       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever…

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Building better podcasts

Podcasts are very much the future of media. What makes podcasts so special for marketing? First, there’s low competition. While there are around 80 million Facebook business pages, there’s only 700,000  podcasts airing. This number shrinks when you search by topics. There may be only a handful of other podcasts discussing the topics relevant to your business,…

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Talking Business September 3 2021 with Trace CEO Cat Long

Morrison government gave more than $13 billion of taxpayers’ money as JobKeeper to firms with rising revenue. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…

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Talking Business August 27 2021

Talking Business: August 27 2021 University of Sydney’s Brain and Mind Centre says the rise in mental health problems caused by the lockdowns in Victoria and NSW have already cost $1 billion in lost productivity and those aged 15 to 25 are likely to be the worst affected https://play.acast.com/s/talkingbusiness/talking-business30     Welcome to Talking Business,…

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Talking Business August 20 2021

Talking Business August 20 2021 The economic cost of lockdowns is expected to surge past $20 billion if Greater Sydney’s stay-at-home orders are extended beyond August, https://play.acast.com/s/talkingbusiness/talking-business29   Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to…

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Talking Business August 13 2021

Talking Business August 13 2021 Australia’s unravelling “zero Covid” strategy will cost its economy more than $1 billion every week of lockdown as analysts warn restrictions in some of its states could last until October.   https://play.acast.com/s/talkingbusiness/talking-business28   Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast…

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Talking Business August 6 2021

Talking Business August 6 2021 Big tech companies have reported record-breaking profits, prompting warnings the world is headed towards a “Blade Runner future” of unchecked corporate power https://play.acast.com/s/talkingbusiness/talking-business27 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to…

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Talking Business July 30 2021

Talking Business July 30 2021 Having escaped a “technical” recession for nearly three decades, Australia is at risk of two in the space of just over a year. https://play.acast.com/s/talkingbusiness/talking-business26   Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go…

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Talking Business July 23 2021

Talking Business July 23 2021 Consumer confidence recorded its sharpest single fall since the start of the coronavirus pandemic as strict lockdowns were imposed on half of Australia. https://play.acast.com/s/talkingbusiness/talking-business25         Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store…

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Talking Business July 16 2021

Talking Business July 16 2021 The AEMO sets out plans for an electricity grid capable of 100% renewable energy by 2025.     https://play.acast.com/s/talkingbusiness/talking-business24     Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your…

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