Archive for October 2022
5 TIPS FOR CORPORATE COMMUNICATIONS AS A RISK MANAGEMENT TOOL
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important challenges faced by anyone who needs to convey or consume information.” One…
Read MoreTalking Business October 28 2022
Australia’s federal budget will see a massive increase of 56% in electricity costs over the next 18 months. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read More5 TIPS FOR PLANNING THE YEAR AHEAD
YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through it. HERE ARE MY…
Read MoreTalking Business 21 October 2022
Rupert Murdoch is putting the band together again. News Corp explores merger with Fox Corporation to reunite Murdoch’s empires Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read More5 WAYS TO SHOW THE POWER OF THE WRITTEN WORD
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep them. Words have a real power. They conjure up images. And some books…
Read MoreTalking Business October 14 2022
The IMF points to a growing risk that the global economy will slide into recession next year as households and businesses face ‘stormy waters’ in most countries Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you…
Read More7 TIPS FOR CHRISTMAS COPYWRITING THAT MAKE CLIENTS GO FA-LA-LA-LA- LA. LA-LA-LA-LA
AS WE GO TO THE END OF 2022, IT IS TIME FOR ALL BUSINESSES TO THINK ABOUT HOW THEY WILL DO THEIR CHRISTMAS CAMPAIGNS. YES IT’S OCTOBER BUT IT’S 75 DAYS BEFORE CHRISTMAS. TIME TO START PLANNING NOW With everyone sending holiday themed emails and promoting Christmas sales, it’s important that I don’t just add…
Read MoreTalking Business October 7 2022
The UK lesson of blundering Liz Truss and Kwasi Kwarteng’s tax U-turn For the most exclusive access to leading economists and business leaders from around the world, subscribe to Talking Business on the Apple podcast store or on my website leongettler.com. I am Leon Gettler. My job is to review and monitor the week’s news in…
Read More5 COPYWRITING TIPS FOR SOCIAL MEDIA
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another survey, 68% of consumers agree that. So Social Media…
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