Talking Business May 26 2023

Economists say US can weather ongoing crises, but recession remains on the table Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
HOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS

HOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS

Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. That...

Talking Business May 19 2023

PwC tax leak crisis could see more executive heads roll with corporate veteran Ziggy Switkowski to lead internal probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
5 WAYS TO DO RESEARCH FOR WEBSITES

5 WAYS TO DO RESEARCH FOR WEBSITES

Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...