Podcasting
ENHANCING YOUR ONLINE BRAND: BUILDING BRAND AWARENESS WITH CONTENT MARKETING
CONTENT MARKETING IS AN ESSENTIAL STRATEGY FOR ANY BUSINESS. It is a powerful tool for businesses to build brand awareness, establish authority, generate leads and ultimately drive sales. Content marketing involves the Copywriter creating and distributing valuable, relevant and consistent copy to attract and engage a target audience. The first thing the copywriter needs to…
Read MoreCONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels like website copy, newsletters, blogs, and podcasts to…
Read MoreEXPANDING YOUR REACH: BUILDING YOUR MARKET WITH PODCASTS
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. My clients have found that podcasts are an effective, portable, convenient and intimate…
Read MoreEASY WAYS TO ENHANCE YOUR ONLINE BRAND: WAYS COPYWRITERS CAN SAVE YOU TIME AND MONEY
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. You type a few notes. Then delete them all. You repeat the process. Where are the words? You know your business inside out. You…
Read MoreHELPING ACCOUNTANTS COMMUNICATE WITH FIVE PLATFORMS
Accountants are essential, active members of corporate teams, and as such, they must constantly interact and communicate with people. The connection between accountants and their clients is an important relationship in the business world. Communication with clients is essential. It builds trust. The role of a copywriter is crucial for helping the accountants communicate with…
Read More6 THINGS YOU CAN’T DO WITHOUT IN YOUR COPYWRITING PACKAGE
Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. A well-rounded marketing strategy refers to a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels to reach and engage with the target audience effectively. Here…
Read MoreEASY WAYS TO BUILD YOUR REPUTATION THROUGH PODCASTING
There is no doubt that podcasting has now become more popular with clients. As Seth Godin blogged in 2018, podcasting is the new blogging. For sure there are more bloggers but many don’t know how to do podcasts. Indeed, there are a lot of reasons why people don’t want to do podcasts for their clients.…
Read MoreTalking Business December 16 2022
The gift that no one wants but everyone is getting this year? Inflation. Higher prices are hitting shoppers hard as 2022 comes to a close Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreTalking Business December 9 2022
Australian company gross operating profits tumble 12.4% In Q3, the biggest fall since at least 1994 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…
Read MoreHELPING LAWYERS MANAGE CLIENT EXPECTATIONS
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is where I help my clients. This is…
Read MoreTalking Business 2 December 2022
Global stocks slide as protests in Chinese cities against the country’s strict zero-COVID curbs raise worries about growth expectations in the world’s second-largest economy Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
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