by leon@leongettler.com | Jun 1, 2026 | Accountants, Copywriting, LinkedIn, social media, website
Australia faces a persistent accountant shortage. There’s an estimated shortfall of around 6000 accountants by 2030 amid retirements, declining enrolments and growing demand (Chartered Accountants Australia and New Zealand (CA ANZ) estimates). Demand for accounting,...
by leon@leongettler.com | May 25, 2026 | Copywriting, Financial Planners, Investment Adviors, website
Every investment advisor knows it. They’ve spent years — possibly decades — building genuine expertise. Sure, they understand markets, risk profiles, tax structures, and the subtle art of steering a client away from a decision they’ll regret. They are...
by leon@leongettler.com | May 11, 2026 | Accountants, Blogs, Copywriting, Email Marketing, LinkedIn, SEO, social media, website
The clock is ticking. Payday Super is now law and from 1 July 2026, every Australian employer must pay super contributions on the same day as wages — received by the fund within 7 business days. That means employers will be required to pay their employees’...
by leon@leongettler.com | May 4, 2026 | Accountants, Blogs, Copywriting, SEO, website
The days of building an accounting practice purely through word-of-mouth and referrals are not gone — but they are no longer good enough. When a small business owner needs a new accountant, their first move is rarely asking a friend. Instead, the open Google and type...
by leon@leongettler.com | Apr 20, 2026 | Accountants, Blogs, Copywriting, LinkedIn, website
There is no shortage of accounting firms. In every city, the same promises repeat: accurate, reliable, experienced. The same stock photos of calculators. The same earnest talk of “partnering with you for success.” To a prospective client scanning their...
by leon@leongettler.com | Apr 6, 2026 | Blogs, Copywriting, Real Estate Agents, website
Real estate agents know their market better than anyone — but knowing their market and writing about it in a way that attracts leads are two very different skills. Real estate agents can write — but writing strategically, consistently, and persuasively is a full‑time...