by chris.dobbin@qubesocial.com.au | Jul 13, 2026 | automated messaging, Copywriting, Email Marketing, SMS
Insurance companies are investing heavily in automation. Claims updates are sent automatically. Renewals are triggered by software. Chatbots answer questions 24/7. AI is drafting emails, SMS messages and customer responses in seconds. Automation saves time. But it...
by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 15, 2026 | Accountants, Artifical intelligence, Blogs, Email Marketing, website
AI is good for generating visibility for accountants. When someone types “best accountant in Melbourne” into Google, they get a list of links. When they ask an AI the same question, they get an answer — a confident, curated recommendation that names...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...
by leon@leongettler.com | May 18, 2026 | Accountants, Copywriting, Email Marketing, LinkedIn, social media
End of financial year. Three words that send a quiet shudder through every small business owner in Australia — and an even quieter one through their accountant. June 30 is five weeks away. And if clients haven’t started pulling together their receipts, reviewing...