by leon@leongettler.com | Oct 5, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing
You’re good at what you do. Clients trust you, your calendar is full, and you know your field better than almost anyone. So writing a blog post should be easy, right? Writing, editing, linking, formatting, and publishing a single blog post well that takes hours....
by leon@leongettler.com | Sep 28, 2026 | Accountants, Blogs, communicaton, Copywriting, Email Marketing, Law Firms, website
Every professional has a story worth telling — the problems their clients wrestle with, and the way they solve them. But most professionals who are brilliant at their actual work are not naturally brilliant at explaining that work in a way that makes strangers stop...
by leon@leongettler.com | Sep 14, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, Email Marketing, Podcasting, social media, website
You know your business better than anyone. And chances are, you’ve already got ChatGPT open in another tab. It can give you ideas. Draft a blog. Rewrite a headline. Even knock out a newsletter in seconds. But there’s a difference between words that sound good and...
by leon@leongettler.com | Aug 24, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
For sure, accountants are trained to be precise, cautious, and technically rigorous. That’s how they can explain tax strategy, a set of financials, or a compliance issue to a non-accountant so difficult. But the skills that make someone excellent at accounting are...
by leon@leongettler.com | Aug 10, 2026 | Copywriting, Email Marketing, Law Firms, social media, website
Every lawyer can write. That’s not the problem. The problem is that writing a brief and communicating like a human are two entirely different skills — truth be told, law firms have spent decades rewarding the first, they couldn’t give a rats about the...
by leon@leongettler.com | Jul 27, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, website
Yes, Accountants know the numbers. They know tax law. They know how to save a client thousands of dollars with the right deduction strategy. But when it comes to writing the words on their own website? That’s a different skill set entirely — and trying to do it...