by leon@leongettler.com | Jul 27, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, website
Yes, Accountants know the numbers. They know tax law. They know how to save a client thousands of dollars with the right deduction strategy. But when it comes to writing the words on their own website? That’s a different skill set entirely — and trying to do it...
by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website
Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...
by leon@leongettler.com | Jun 29, 2026 | Accountants, Artifical intelligence, Copywriting, website
Accountants around Australia have key problems dealing with their industry today attracting key talent, keeping clients informed about compliance and creating a digital presence in a crowded market. The biggest problem? Accountants are brilliant with numbers but are...
by leon@leongettler.com | Jun 15, 2026 | Accountants, Artifical intelligence, Blogs, Email Marketing, website
AI is good for generating visibility for accountants. When someone types “best accountant in Melbourne” into Google, they get a list of links. When they ask an AI the same question, they get an answer — a confident, curated recommendation that names...
by leon@leongettler.com | Jun 1, 2026 | Accountants, Copywriting, LinkedIn, social media, website
Australia faces a persistent accountant shortage. There’s an estimated shortfall of around 6000 accountants by 2030 amid retirements, declining enrolments and growing demand (Chartered Accountants Australia and New Zealand (CA ANZ) estimates). Demand for accounting,...
by leon@leongettler.com | May 18, 2026 | Accountants, Copywriting, Email Marketing, LinkedIn, social media
End of financial year. Three words that send a quiet shudder through every small business owner in Australia — and an even quieter one through their accountant. June 30 is five weeks away. And if clients haven’t started pulling together their receipts, reviewing...