5 TIPS FOR GHOST WRITING

One of the big jobs for any copywriter is ghost writing. It can be a book, an article, or a blog, it’s all the same. You are writing something that the client passes off as their own. Why don’t they do it themselves? It’s a lot of work. And people often struggle to...

Talking Business March 25 2022

Russia’s Ukraine war and the looming global food crisis Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the...

BUILDING YOUR PODCAST STRATEGY – 7 TIPS.

Businesses now are using podcasts for sharing information about new products and company news. Some might publish them for general information related to the industry. Many have Incorporating podcasts into their marketing plans. As I point out in my blog last year,...

Talking Business March 18 2022

Vladimir Putin has set the clock ticking for possible defaults on about $150 billion in debt as the Russian economy slumps and its currency collapses under the pressure of sanctions, including on its foreign-currency reserves  Welcome to Talking Business, a podcast...

CUTTING OUT JARGON – IN SEVEN STEPS

In this high tech world, more people are speaking in jargon, or gibberish. Jargon can take different forms. It might be done with exclusive terms understandable by only a certain few. It might consist of buzz-words intended to impress in meetings or on documents and...