Archive for March 2022
5 TIPS FOR GHOST WRITING
One of the big jobs for any copywriter is ghost writing. It can be a book, an article, or a blog, it’s all the same. You are writing something that the client passes off as their own. Why don’t they do it themselves? It’s a lot of work. And people often struggle to write down…
Read MoreTalking Business March 25 2022
Russia’s Ukraine war and the looming global food crisis Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. I am Leon Gettler.…
Read MoreBUILDING YOUR PODCAST STRATEGY – 7 TIPS.
Businesses now are using podcasts for sharing information about new products and company news. Some might publish them for general information related to the industry. Many have Incorporating podcasts into their marketing plans. As I point out in my blog last year, podcasts are very much the future of media. What makes podcasts so special…
Read MoreTalking Business March 18 2022
Vladimir Putin has set the clock ticking for possible defaults on about $150 billion in debt as the Russian economy slumps and its currency collapses under the pressure of sanctions, including on its foreign-currency reserves Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple…
Read MoreCUTTING OUT JARGON – IN SEVEN STEPS
In this high tech world, more people are speaking in jargon, or gibberish. Jargon can take different forms. It might be done with exclusive terms understandable by only a certain few. It might consist of buzz-words intended to impress in meetings or on documents and websites. Or it might take the form of euphemisms to…
Read MoreTalking Business March 11 2022
With the US and the UK banning oil, Moscow warns that the price of oil may reach $300 a barrel in the event of a ban on Russian exports Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go…
Read MoreEDITING CLIENT’S COPY – FIVE STEPS
Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful. But it’s an important job because the copy has to be spot on, it has to engage the client’s customers, leave them with no…
Read MoreTalking Business March 4 2022
After S&P Global downgraded Russia’s credit rating to “junk” status, Russian bonds collapsed with investors bracing themselves for the possibility that the latest round of western sanctions on Russia could push Moscow to default on its debt for the first time since 1998. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast…
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