Talking Business March 31 2023

After three decades of mostly fast-paced growth, the World Bank warns the global economy may finally be in for a big slowdown. https://play.acast.com/s/talkingbusiness/talking-business9-interview-with-dr-vincent-candrawinata-fro Welcome to Talking Business, a podcast...
WAYS TO DO COPYWRITING RESEARCH

WAYS TO DO COPYWRITING RESEARCH

Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...

Talking Business March 24 2023

The Five Wives of Rupert Murdoch. Challenging Henry VIII. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can...
HOW CAN COPYWRITING WORK WITH CHATGPT?

HOW CAN COPYWRITING WORK WITH CHATGPT?

ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result,...

Talking Business March 17 2023

Analysing the fallout from the collapse of Silicon Valley Bank Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you...