Talking Business March 31 2023

After three decades of mostly fast-paced growth, the World Bank warns the global economy may finally be in for a big slowdown. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…

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WAYS TO DO COPYWRITING RESEARCH

WAYS TO DO COPYWRITING RESEARCH

Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and penalizes you if your content is a replica of someone…

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Talking Business March 24 2023

The Five Wives of Rupert Murdoch. Challenging Henry VIII. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…

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HOW CAN COPYWRITING WORK WITH CHATGPT?

LeonGettler.com - HOW CAN-COPYWRITING WORK WITH CHAT GPT

ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result, ChatGPT can code, blog and argue. There’s…

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Talking Business March 17 2023

Analysing the fallout from the collapse of Silicon Valley Bank Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz…

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HOW TO DO ANNUAL REPORTS WITHOUT THE HEADACHES

LeonGettler.com - HOW TO DO ANNUAL REPORTS WITHOUT THE HEADACHES

Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. I hear a number of complaints. One is that annual reports are time-consuming, tedious to…

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Talking Business March 10 2023

Atlassian cuts 500 jobs as tech industry pain intensifies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…

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Talking Business March 3 2023

Twitter has laid off at least 200 more workers. The platform now employs less than 2,000, down from 7500 when Elon Musk took over. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…

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