by leon@leongettler.com | Aug 10, 2026 | Copywriting, Email Marketing, Law Firms, social media, website
Every lawyer can write. That’s not the problem. The problem is that writing a brief and communicating like a human are two entirely different skills — truth be told, law firms have spent decades rewarding the first, they couldn’t give a rats about the...
by leon@leongettler.com | Aug 7, 2026 | Talking Business
Gina Rinehart has been holding $10,000 per head fund-raising dinners at her Brisbane mansion for One Nation. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The podcast is available on the...
by leon@leongettler.com | Aug 3, 2026 | Artifical intelligence, Blogs, Copywriting, Real Estate Agents
Artificial intelligence is changing the way buyers and sellers find real estate agents. Most agents are still optimizing for Google. AI already moved the goalposts. The agents who understand these changes early won’t just keep up. They’ll become the...
by leon@leongettler.com | Jul 31, 2026 | Talking Business
Australia’s June CPI rose 3.6% year‑over‑year, a slight dip from previous forecasts. The moderation suggests the Reserve Bank of Australia may keep monetary tightening on hold – for now. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on...
by leon@leongettler.com | Jul 29, 2026 | Talking Business
Imagine a world where every video on YouTube can be hyper-personalised — where a company can take every datapoint from a video and reassemble it, like Lego blocks, into something built for the individual viewer. That’s what ION Video says it’s offering....
by leon@leongettler.com | Jul 27, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, website
Yes, Accountants know the numbers. They know tax law. They know how to save a client thousands of dollars with the right deduction strategy. But when it comes to writing the words on their own website? That’s a different skill set entirely — and trying to do it...
by leon@leongettler.com | Jul 24, 2026 | Talking Business
Victoria to spend one in 10 dollars on interest by 2030: Moody’s. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The podcast is available on the Acast site, my own website, the Apple podcast...
by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website
Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...
by chris.dobbin@qubesocial.com.au | Jul 17, 2026 | Talking Business
Telstra (Australia’s largest telco) nationwide outage due to known issue with a server that should have been replaced 10 years ago. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The...
by chris.dobbin@qubesocial.com.au | Jul 13, 2026 | automated messaging, Copywriting, Email Marketing, SMS
Insurance companies are investing heavily in automation. Claims updates are sent automatically. Renewals are triggered by software. Chatbots answer questions 24/7. AI is drafting emails, SMS messages and customer responses in seconds. Automation saves time. But it...
