5 COPYWRITING TIPS FOR SOCIAL MEDIA
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another survey, 68% of consumers agree that. So Social Media…
Read MoreTalking Business September 30 2022
Federal Reserve unsure of US economy’s direction as Wall Street meltdown worsens Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…
Read More5 STEPS FOR CALLS TO ACTION
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for my clients. The CTA has the visitor…
Read MoreTalking Business September 23 2022
Central banks are intent on driving the world economy perilously close to a recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…
Read More5 TIPS FOR DOING NEWSLETTERS
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from you. That can be done by email.…
Read MoreTalking Business September 16 2022
The US inflation rate sits at 8.3% in August, likely keeping the Fed on track for another big rate hike and spooking the markets Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read More5 STEPS TO CREATING A LEAD MAGNET
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free consultations or newsletters. The aim of the lead magnet is to…
Read MoreTalking Business September 9 2022
British Pm Liz Truss says cutting the tax burden on the richest would increase the underlying growth rate of the UK. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or…
Read More7 COPYWRITING TIPS FOR FINANCIAL SERVICES CLIENTS
ACCOUNTANTS, FINANCIAL PLANNERS, BOOK KEEPERS, BANKS AND FINTECHS ALL NEED COPYWRITERS. It’s not that they can’t write it themselves. Financial services firms tell me they have to do so much work on compliance that they don’t have time to market themselves and communicate with clients on their data base, and to communicate with prospective clients.…
Read MoreTalking Business September 2 2022
Rooting out high inflation will become much harder, officials say, as they confront a new economic era Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…
Read More5 STEPS FOR SOLVING CLIENTS PROBLEMS
ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how to solve those problems. I don’t fix…
Read MoreTalking Business August 26 2022
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or…
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