EXPANDING YOUR REACH: WRITING SOCIAL MEDIA ADS THAT CONVERT
IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES. THE COPYWRITER NEEDS SEVERAL STRATEGIES. The copywriter will need to Invest in high-quality content, including visually appealing images and videos. Vision is responsible for…
Read MoreTalking Business December 1 2023
ASX-listed Seven West Media’s TV network will continue paying the rent of former Liberal staffer and accused rapist Bruce Lehrmann in Sydney until June next year Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go…
Read MoreBUILDING TRUST AND CREDIBILITY: COMMUNICATING WITH EMOTIONAL INTELLIGENCE
Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that genuinely connect. People are more likely to engage with and be persuaded by content that feels authentic and…
Read MoreTalking Business November 24 2023
Kelly Bayer Rosemarin has stood down as OPTUS CEO. She should get a generous payout. Say about 200 Terabytes of OPTUS mobile data? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your…
Read MoreCONNECTING WITH YOUR AUDIENCE: HOW TO EDIT NEWSLETTERS.
The newsletter stands out as a widely embraced and impactful means of engaging with both existing customers and potential prospects in the business realm. However, it’s crucial to recognize that not all newsletters are created equal. The content of each newsletter should be tailored to align with the specific goals, the target audience, and platform…
Read MoreTalking Business November 17 2023
Singtel-owned Optus says routine software upgrade caused the massive 14-hour outage. A network shouldn’t implode so spectacularly because a software upgrade was run. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS
E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools for lead generation, and they help increase brand awareness. The business needs a writer to do that. Being a good thought leader is about being able to not…
Read MoreTalking Business November 10 2023
Unlucky 13. We have seen the 13th increase in official interest rates by the RBA since May last year. Cash rate now at 4.35% Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read MoreBUILDING TRUST AND CREDIBILITY: DEVELOPING A HOUSE STYLE FOR WRITING REPORTS
A house style for writing reports is crucial for maintaining consistency and professionalism in any business. The house style developed by the copywriter will ensure clarity in the communication of the business and its teams. The house style can save time, enhance the brand identity of the business. It will ensure compliance with regulatory requirements,…
Read MoreTalking Business November 3 2023
Watch out for those ASX zombie companies warns KPMG Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: EDITING AI COPY FOR MARKETING
A lot of businesses use AI but they have to know how to edit AI content to best fit their brand. AI does a great job automating certain aspects of business marketing like scheduling social media posts, generating catchy hashtags, research, brainstorming ideas etc. But these days, AI “writes” entire blogs and articles using information…
Read MoreTalking Business October 27 2023
Uber’s surge plan to bring 10,000 electric vehicles into Australia. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz…
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