Talking Business June 2 2023
Many among the 900-strong partnership at PwC Australia fear the firm is descending into a civil war that could take years to recover from. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read More6 THINGS YOU CAN’T DO WITHOUT IN YOUR COPYWRITING PACKAGE
Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. A well-rounded marketing strategy refers to a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels to reach and engage with the target audience effectively. Here…
Read MoreTalking Business May 26 2023
Economists say US can weather ongoing crises, but recession remains on the table Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen…
Read MoreHOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS
Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. When you do this, you get through to your client’s customers on…
Read MoreTalking Business May 19 2023
PwC tax leak crisis could see more executive heads roll with corporate veteran Ziggy Switkowski to lead internal probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can…
Read More5 WAYS TO DO RESEARCH FOR WEBSITES
Clients come to me needing copy for websites. They want to make their website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do research. Here are the five ways I do it: I define the target…
Read MoreTalking Business May 12 2023
A complete analysis of the Albanese government budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or at…
Read More6 WAYS TO USE AI IN COPYWRITING
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. One is the capacity for AI to give wrong information and make mistakes. Google and Microsoft’s search engine chat bots published false information as truth, become confused, and in some cases allegedly acted erratically. Open…
Read MoreTalking Business May 5 2023
The second largest bank collapse in American history took place as the Biden admin seized First Republic Bank and JP Morgan Chase Bank swooped in to assume all of the deposits for insured and uninsured. The big banks again get bigger with the help of the US government. Welcome to Talking Business, a podcast produced…
Read More7 WAYS FOR ATTENTION-GETTING HEADLINES
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. They are signposts to help users and search engines read and understand text and make it easier for them to figure out what a post or page is about. Different…
Read MoreTalking Business April 28 2023
Analysis of Fox sacking Tucker Carlson, one week after the settlement with Dominion. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen…
Read More5 WAYS TO SOLVE PROBLEMS DOING MANAGEMENT REPORTS
The big headache for business every year is doing management reports. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem is there are many reports that management has to handle and they have…
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