EXPANDING YOUR REACH: WRITING SOCIAL MEDIA ADS THAT CONVERT

LeonGettler.com - EXPANDING YOUR REACH

IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES. THE COPYWRITER NEEDS SEVERAL STRATEGIES. The copywriter will need to Invest in high-quality content, including visually appealing images and videos. Vision is responsible for…

Read More

Talking Business December 1 2023

ASX-listed Seven West Media’s TV network will continue paying the rent of former Liberal staffer and accused rapist Bruce Lehrmann in Sydney until June next year Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever    you go…

Read More

BUILDING TRUST AND CREDIBILITY: COMMUNICATING WITH EMOTIONAL INTELLIGENCE

LeonGettler.com - BUILDING TRUST AND CREDIBILITY

Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that genuinely connect. People are more likely to engage with and be persuaded by content that feels authentic and…

Read More

Talking Business November 24 2023

Kelly Bayer Rosemarin has stood down as OPTUS CEO. She should get a generous payout. Say about 200 Terabytes of OPTUS mobile data? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your…

Read More

CONNECTING WITH YOUR AUDIENCE: HOW TO EDIT NEWSLETTERS.

LeonGettler.com - CONNECTING WITH YOUR AUDIENCE

The newsletter stands out as a widely embraced and impactful means of engaging with both existing customers and potential prospects in the business realm. However, it’s crucial to recognize that not all newsletters are created equal. The content of each newsletter should be tailored to align with the specific goals, the target audience, and platform…

Read More

Talking Business November 17 2023

Singtel-owned Optus says routine software upgrade caused the massive 14-hour outage. A network shouldn’t implode so spectacularly because a software upgrade was run. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever    you go to get your…

Read More

CREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS

LeonGettler.com - BUILDING TRUST AND CREDIBILITY

E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools for lead generation, and they help increase brand awareness.   The business needs a writer to do that. Being a good thought leader is about being able to not…

Read More

Talking Business November 10 2023

Unlucky 13.  We have seen the 13th increase in official interest rates by the RBA since May last year. Cash rate now at 4.35% Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…

Read More

Talking Business November 3 2023

Watch out for those ASX zombie companies warns KPMG Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at   www.businessacumen.biz or…

Read More

Talking Business October 27 2023

Uber’s surge plan to bring 10,000 electric vehicles into Australia. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at   www.businessacumen.biz…

Read More