by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website
Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...
by chris.dobbin@qubesocial.com.au | Jul 17, 2026 | Talking Business
Telstra (Australia’s largest telco) nationwide outage due to known issue with a server that should have been replaced 10 years ago. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The...
by chris.dobbin@qubesocial.com.au | Jul 13, 2026 | automated messaging, Copywriting, Email Marketing, SMS
Insurance companies are investing heavily in automation. Claims updates are sent automatically. Renewals are triggered by software. Chatbots answer questions 24/7. AI is drafting emails, SMS messages and customer responses in seconds. Automation saves time. But it...
by chris.dobbin@qubesocial.com.au | Jul 10, 2026 | Talking Business
Australian workers have experienced a 5% drop in real wages since 2021, while other OECD nations have seen an increase in real wages. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The...
by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jul 3, 2026 | Talking Business
Australia is preparing major changes to how the Big Four accounting firms operate after a wave of scandals shook trust in the sector. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The...
by leon@leongettler.com | Jun 29, 2026 | Accountants, Artifical intelligence, Copywriting, website
Accountants around Australia have key problems dealing with their industry today attracting key talent, keeping clients informed about compliance and creating a digital presence in a crowded market. The biggest problem? Accountants are brilliant with numbers but are...
by leon@leongettler.com | Jun 26, 2026 | Talking Business
Australia May CPI undershoots on the headline but core inflation tops forecasts at 3.6% Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The podcast is available on the Acast site, my own...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 19, 2026 | Talking Business
RBA holds cash rate steady at 4.35% — but it’s made one thing crystal clear: if inflation starts to dig in, it won’t hesitate to raise rates again. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of...
