by leon@leongettler.com | Apr 27, 2026 | Blogs, Copywriting, Email Marketing, LinkedIn, Real Estate Agents
Australia’s property market in 2026 has always been complex. Sure, the fundamentals haven’t changed — people still need to buy and sell homes. But buyers and sellers are better-informed but more anxious than ever before. For Australian real estate agents,...
by leon@leongettler.com | Apr 6, 2026 | Blogs, Copywriting, Real Estate Agents, website
Real estate agents know their market better than anyone — but knowing their market and writing about it in a way that attracts leads are two very different skills. Real estate agents can write — but writing strategically, consistently, and persuasively is a full‑time...
by leon@leongettler.com | Mar 23, 2026 | Copywriting, Real Estate Agents
It’s time to get real about listings. In the 2026 market, a property isn’t just a dwelling; it’s a dream. If an agent’s descriptions are lacking a foundation, they’re not making a sale. Let’s cut to the chase. The primary reason agents don’t handle their...
by leon@leongettler.com | Mar 2, 2026 | Copywriting, Real Estate Agents
In the high-stakes world of real estate, the first showing doesn’t happen at an open house. Agents are always judged based on the words in the listing. But real estate agents have trouble doing this on their own. An agent’s most valuable hour is spent...
by leon@leongettler.com | Feb 16, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, the real estate market is no longer just about who has the best listings; it’s about who has the most trusted voice. With AI-generated fluff saturating the internet, home buyers and sellers aren’t looking for a salesperson; they’re looking for a local...
by leon@leongettler.com | Dec 15, 2025 | Copywriting, Real Estate Agents, website
For many real estate agents, the Christmas break feels like the only time to finally “catch up” on marketing. Listings slow down. Phones go quiet. Diaries loosen up. So they sit down with good intentions: “I’ll write some posts, update my website, maybe send an email...