by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...
by leon@leongettler.com | Apr 27, 2026 | Blogs, Copywriting, Email Marketing, LinkedIn, Real Estate Agents
Australia’s property market in 2026 has always been complex. Sure, the fundamentals haven’t changed — people still need to buy and sell homes. But buyers and sellers are better-informed but more anxious than ever before. For Australian real estate agents,...
by leon@leongettler.com | Apr 6, 2026 | Blogs, Copywriting, Real Estate Agents, website
Real estate agents know their market better than anyone — but knowing their market and writing about it in a way that attracts leads are two very different skills. Real estate agents can write — but writing strategically, consistently, and persuasively is a full‑time...
by leon@leongettler.com | Mar 23, 2026 | Copywriting, Real Estate Agents
It’s time to get real about listings. In the 2026 market, a property isn’t just a dwelling; it’s a dream. If an agent’s descriptions are lacking a foundation, they’re not making a sale. Let’s cut to the chase. The primary reason agents don’t handle their...
by leon@leongettler.com | Mar 2, 2026 | Copywriting, Real Estate Agents
In the high-stakes world of real estate, the first showing doesn’t happen at an open house. Agents are always judged based on the words in the listing. But real estate agents have trouble doing this on their own. An agent’s most valuable hour is spent...