by leon@leongettler.com | Aug 3, 2026 | Artifical intelligence, Blogs, Copywriting, Real Estate Agents
Artificial intelligence is changing the way buyers and sellers find real estate agents. Most agents are still optimizing for Google. AI already moved the goalposts. The agents who understand these changes early won’t just keep up. They’ll become the...
by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 29, 2026 | Accountants, Artifical intelligence, Copywriting, website
Accountants around Australia have key problems dealing with their industry today attracting key talent, keeping clients informed about compliance and creating a digital presence in a crowded market. The biggest problem? Accountants are brilliant with numbers but are...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 15, 2026 | Accountants, Artifical intelligence, Blogs, Email Marketing, website
AI is good for generating visibility for accountants. When someone types “best accountant in Melbourne” into Google, they get a list of links. When they ask an AI the same question, they get an answer — a confident, curated recommendation that names...
by leon@leongettler.com | Feb 23, 2026 | Accountants, Artifical intelligence, Email Marketing
In 2026, the accounting landscape isn’t just about balancing books: it’s about trust. Let’s cut to the chase. AI-generated content is flooding the internet, so the human element has become the ultimate premium service. And clients know this! But here is the...