Artifical intelligence | Leon Gettler

I look forward to helping you with any copywriting needs, please book a meeting via the calendar below.

Hi, I am Leon Gettler, a corporate comms copywriter specialising in brand building for real estate agents, mortgage brokers, property finance companies, accountants, bookkeepers and financial planners. I build their brands with blogs, newsletters, ads and website copy by telling their stories. Every company has a story. I also focus on their target markets, the pain points of their customers and how they can solve their customers’ problems.

If you need me to build your brand, contact me on 0411 745 193 or email me at leon@leongettler.com.

BOOK ME IN!

AI WON’T CITE YOU IF IT CAN’T UNDERSTAND YOU. A COPYWRITER MAKES SURE IT CAN

by leon@leongettler.com | Sep 21, 2026 | Artifical intelligence, Blogs, Copywriting, video

A few years ago, “being findable” meant getting spotted on Google. Today, it means showing up when someone asks ChatGPT, Claude, Google Gemini, or Microsoft CoPilot a question about your industry, your service, or even your name. The bottom line is more...

You’ve Got ChatGPT. So Why Do You Still Need a Copywriter?

by leon@leongettler.com | Sep 14, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, Email Marketing, Podcasting, social media, website

You know your business better than anyone. And chances are, you’ve already got ChatGPT open in another tab. It can give you ideas. Draft a blog. Rewrite a headline. Even knock out a newsletter in seconds. But there’s a difference between words that sound good and...

CTRL+C, CTRL+FLOP: WHY AI CAN’T COPY YOUR WAY TO RESULTS

by leon@leongettler.com | Sep 7, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, LinkedIn, social media, website

Here’s the test that matters: If your website isn’t converting, your newsletter isn’t getting opened, and your LinkedIn posts aren’t landing when you use AI — the results have already given you the answer. This is the problem people have when they...

DEBITS, CREDITS, AND THE ONE LINE ITEM ACCOUNTANTS KEEP FORGETTING: COMMUNICATION

by leon@leongettler.com | Aug 24, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media

For sure, accountants are trained to be precise, cautious, and technically rigorous. That’s how they can explain tax strategy, a set of financials, or a compliance issue to a non-accountant so difficult. But the skills that make someone excellent at accounting are...

LOCATION. LOCATION – LLMs: WHY YOUR AGENCY NEEDS A COPYWRITER

by leon@leongettler.com | Aug 3, 2026 | Artifical intelligence, Blogs, Copywriting, Real Estate Agents

Artificial intelligence is changing the way buyers and sellers find real estate agents. Most agents are still optimizing for Google. AI already moved the goalposts. The agents who understand these changes early won’t just keep up. They’ll become the...