by leon@leongettler.com | Oct 26, 2026 | Artifical intelligence, Copywriting, Email Marketing, Law Firms, website
Lots of businesses are using AI. But many are finding challenges and risks. Here’s how a copywriter can get it right! 1. Your AI copy sounds like everyone else’s. KPMG Australia’s 2026 Keeping us up at Night survey of 274 executives and board members...
by leon@leongettler.com | Oct 12, 2026 | Accountants, Copywriting, Financial Planners, Law Firms, LinkedIn, social media, website
You’re good at what you do. Whether you’re a lawyer, an accountant, a consultant, a physio, or a financial adviser. You know that showing up on LinkedIn, Instagram, or Facebook could bring in clients, but every time you sit down to write a post, the cursor...
by leon@leongettler.com | Sep 28, 2026 | Accountants, Blogs, communicaton, Copywriting, Email Marketing, Law Firms, website
Every professional has a story worth telling — the problems their clients wrestle with, and the way they solve them. But most professionals who are brilliant at their actual work are not naturally brilliant at explaining that work in a way that makes strangers stop...
by leon@leongettler.com | Aug 31, 2026 | Accountants, communicaton, Copywriting, Law Firms, LinkedIn, SEO, website
Law firms, accounting practices, consultancies, and advisory firms sell expertise. Most partners aren’t confident when it comes to explaining their business and what makes their firm different from the one down the street. It’s not that they don’t have talent. Sure,...
by leon@leongettler.com | Aug 17, 2026 | Accountants, Bookkeepers, Copywriting, Financial Planners, Law Firms, Podcasting, website
Walk into almost any law firm, accounting practice, engineering consultancy, or advisory business, and you’ll find some of the smartest people. Problem is they have trouble communicating clearly with clients – and it’s costing them business. The figures say it...
by leon@leongettler.com | Aug 10, 2026 | Copywriting, Email Marketing, Law Firms, social media, website
Every lawyer can write. That’s not the problem. The problem is that writing a brief and communicating like a human are two entirely different skills — truth be told, law firms have spent decades rewarding the first, they couldn’t give a rats about the...
