Copywriting 101: 5 tips for writing bios

Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right point of view.…

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Talking Business September 24 2021

France wants to punish Australia by delaying trade deal talks https://play.acast.com/s/talkingbusiness/talking-business34-interview-with-dhruv-kholi-vice-president       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…

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Seven tips for writing blogs

As a copy writer, I help businesses with their blogs. Many businesses know they have to blog but they don’t have the time or the writing staff to do it. Blogs are important because they are about thought leadership. I point out to the client that thought leadership is the most powerful and underrated marketing…

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Talking Business September 17 2021

Australia’s most important economic institution is the RBA. The OECD says it’s time to look under bonnet to address the central bank’s failure to meet key economic targets in recent years and deal with long-term risks posed by the pandemic.         https://play.acast.com/s/talkingbusiness/talking-business33-interview-with-creditorwatchs-cto-joseph-         Welcome to Talking Business, a podcast…

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7 tips for website copywriting

With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers.…

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Talking Business September 10 2021

News Corp’s new push for net-zero by 2050 isn’t a departure from their war against climate change. It’s just a 2 week campaign excluding The Australian.   https://play.acast.com/s/talkingbusiness/talking-business32-interview-with-online-business-coach-kare       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever…

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Building better podcasts

Podcasts are very much the future of media. What makes podcasts so special for marketing? First, there’s low competition. While there are around 80 million Facebook business pages, there’s only 700,000  podcasts airing. This number shrinks when you search by topics. There may be only a handful of other podcasts discussing the topics relevant to your business,…

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Talking Business September 3 2021 with Trace CEO Cat Long

Morrison government gave more than $13 billion of taxpayers’ money as JobKeeper to firms with rising revenue. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…

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