Archive for August 2023
CREATING A THOUGHT LEADERSHIP PLATFORM: USING A GHOST WRITER TO ESTABLISH BRAND AND AUTHORITY
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great source of material for your online…
Read MoreTalking Business August 25 2023
Australia is set to lose its AAA credit rating because of ‘Climate Change’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen…
Read MoreEXPANDING YOUR REACH: BUILDING YOUR MARKET WITH PODCASTS
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. My clients have found that podcasts are an effective, portable, convenient and intimate…
Read MoreTalking Business August 18 2023AMP Capital
Australia’s richest person Gina Rinehart committed “egregious fraud” and then lied about it, a trial over billions of dollars in iron ore riches has been told. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go…
Read MoreEDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of what we do. That means stories can be engineered to…
Read MoreTalking Business August 11 2023
How far back does the PwC tax leaks scandal go? The battle between the ATO and PwC has been going for at least six years. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreEDUCATE AND EMPOWER: LEVERAGING AI TO BOOST YOUR COMPANY’S PRODUCTIVITY
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really understand it so they come me to as their copywriter. I’m the…
Read MoreTalking Business August 4 2023
Could the RBA’s aggressive rate hike cycle be over? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…
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