Archive for August 2022
5 STEPS FOR SOLVING CLIENTS PROBLEMS
ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how to solve those problems. I don’t fix…
Read MoreTalking Business August 26 2022
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or…
Read More5 TIPS FOR GOOD BUSINESS WRITING
EFFECTIVE BUSINESS WRITING IS AN IMPORTANT SKILL FOR EVERY COPYWRITER. Some copywriters don’t get the hang of it. One of my skills is that I know how to read a balance sheet and a P&L. I’ve been working with businesses now for 25 years with every kind of industry, every kind of business. I make…
Read MoreTalking Business August 19 2022
China’s economic slowdown deepened in July as strict Covid Zero measures and a slumping real-estate market threaten the chances of a recovery to a “reasonable” range. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go…
Read More5 TIPS FOR WRITING AUTHENTIC PERSUASIVE COPY
PERSUASIVE AND AUTHENTIC WORDS ARE A MUST FOR EVERY COPYWRITER. But here’s the problem. It’s one thing to get on the phone with a client or customer or meet them face to face and be persuasive. But for many it’s different when it comes to putting it in writing. I don’t know how many websites…
Read MoreTalking Business August 12 2022
The RBA’s ‘whatever it takes’ attitude will cause a recession: ACTU https://play.acast.com/s/talkingbusiness/talking-business28interview-with-chris-adams-from-ellis-adam Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…
Read More5 TIPS FOR DEVELOPING A CONTENT STRATEGY
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…
Read MoreTalking Business August 5 2022ciciti
The Reserve Bank of Australia (RBA) has hiked the cash rate for the fourth consecutive month and the market forecasts the cash rate will be 3.3% by March next year. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store…
Read More5 TIPS FOR NEWSLETTERS
NEWSLETTERS ARE A TERRIFIC WAY TO KEEP IN TOUCH WITH CLIENTS. Newsletters allow you to continue to build relationships with clients and remind them what you do and what you have achieved. And e-mail marketing is a cost-effective way to market your small business through newsletters. The truth is people check their emails more often…
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