Copywriting
HOW CAN COPYWRITING WORK WITH CHATGPT?
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result, ChatGPT can code, blog and argue. There’s…
Read MoreHOW TO DO ANNUAL REPORTS WITHOUT THE HEADACHES
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. I hear a number of complaints. One is that annual reports are time-consuming, tedious to…
Read MoreHOW TO BUILD YOUR VISIBILITY AND GET KICK- ARSE ENGAGEMENT WITH A BIO
EVERY CLIENT NEEDS A BIO, AN OPPORTUNITY TO TELL THEIR PROSPECTIVE CLIENTS ABOUT THEMSELVES. BUT A LOT OF THEM STRUGGLE TO DO IT. A LOT OF PEOPLE DON’T LIKE TALKIMG ABOUT THEMSELVES. I have one client who runs a financial services firm. Very skilled and smart. She asked me to do her bio. First, I…
Read MoreBUILDING SUBSCRIBERS WITH EMAIL NEWSLETTERS
IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS. Sending regular email newsletters is the best way to build up your mailing list. I have a client in an industry which is now struggling with skills shortages. Basically, my client has to find people so the purpose…
Read MoreCREATING AN ADVERTORIAL TO SEND YOUR MESSAGE
ADVERTORIALS ARE AN EFFECTIVE WAY TO MARKET YOUR SMALL BUSINESS WITHOUT PAYING TOP DOLLAR FOR ADVERTISING. What is an advertorial? It is basically an advertisement in a well-established newspaper, magazine or website that is written in a way to make it look like an article. Only the client isn’t paying for an ad. They are…
Read MoreHow To Create E-Books To Strengthen Your Brand
E-BOOKS ARE A GREAT MARKETING TOOL FOR EVERY BUSINESS There are many ways companies can use E-books for their content marketing strategies. They can use E-books to strengthen their brand by creating them on a subject that they care about and answering clients’ questions or concerns in a creative, engaging way. They can use E-books…
Read MoreCREATING NICHE BLOGS FOR CLIENTS
EVERY CLIENT’S BLOG IS A NICHE. When I develop a niche blog, I focus on the client and the message they want to get out. I write it for my client’s customers, or potential customers, who want to read about something that will benefit their business. So my first big client for the year was…
Read MoreWAYS TO HELP LAWYERS WITH THEIR COMMUNICATIONS
LAWYERS ARE PROFESSIONAL WRITERS. The average lawyer will produce more words than any journalist, copywriter or novelist. But while other professional writers have learned the techniques to communicate effectively, lawyers have not been schooled in this. In many cases, their writing does not clearly convey their arguments. This is where I as a copywriter, a…
Read MoreMANAGING COMMUNICATIONS FOR MORTGAGE BROKERS
A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. They not only have to compete with other mortgage brokers – they also have to compete with new technologies. Aggregator websites allow consumers to…
Read MoreHELPING LAWYERS MANAGE CLIENT EXPECTATIONS
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is where I help my clients. This is…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
Read MoreSTEPS TO HELP ACCOUNTANTS COMMUNICATE.
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…
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