by leon@leongettler.com | May 4, 2026 | Accountants, Blogs, Copywriting, SEO, website
The days of building an accounting practice purely through word-of-mouth and referrals are not gone — but they are no longer good enough. When a small business owner needs a new accountant, their first move is rarely asking a friend. Instead, the open Google and type...
by leon@leongettler.com | Apr 27, 2026 | Blogs, Copywriting, Email Marketing, LinkedIn, Real Estate Agents
Australia’s property market in 2026 has always been complex. Sure, the fundamentals haven’t changed — people still need to buy and sell homes. But buyers and sellers are better-informed but more anxious than ever before. For Australian real estate agents,...
by leon@leongettler.com | Apr 20, 2026 | Accountants, Blogs, Copywriting, LinkedIn, website
There is no shortage of accounting firms. In every city, the same promises repeat: accurate, reliable, experienced. The same stock photos of calculators. The same earnest talk of “partnering with you for success.” To a prospective client scanning their...
by leon@leongettler.com | Apr 6, 2026 | Blogs, Copywriting, Real Estate Agents, website
Real estate agents know their market better than anyone — but knowing their market and writing about it in a way that attracts leads are two very different skills. Real estate agents can write — but writing strategically, consistently, and persuasively is a full‑time...
by leon@leongettler.com | Mar 23, 2026 | Copywriting, Real Estate Agents
It’s time to get real about listings. In the 2026 market, a property isn’t just a dwelling; it’s a dream. If an agent’s descriptions are lacking a foundation, they’re not making a sale. Let’s cut to the chase. The primary reason agents don’t handle their...
by leon@leongettler.com | Mar 9, 2026 | Accountants, Blogs, Copywriting, website
Accountants are trusted with some of the most important parts of a business—cash flow, compliance, forecasting, and financial clarity. Blogging isn’t just “nice to have” anymore. For accountants, it directly supports business growth in several ways. How so? Well, a...