by leon@leongettler.com | Aug 31, 2026 | Accountants, communicaton, Copywriting, Law Firms, LinkedIn, SEO, website
Law firms, accounting practices, consultancies, and advisory firms sell expertise. Most partners aren’t confident when it comes to explaining their business and what makes their firm different from the one down the street. It’s not that they don’t have talent. Sure,...
by leon@leongettler.com | Aug 24, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
For sure, accountants are trained to be precise, cautious, and technically rigorous. That’s how they can explain tax strategy, a set of financials, or a compliance issue to a non-accountant so difficult. But the skills that make someone excellent at accounting are...
by leon@leongettler.com | Aug 17, 2026 | Accountants, Bookkeepers, Copywriting, Financial Planners, Law Firms, Podcasting, website
Walk into almost any law firm, accounting practice, engineering consultancy, or advisory business, and you’ll find some of the smartest people. Problem is they have trouble communicating clearly with clients – and it’s costing them business. The figures say it...
by leon@leongettler.com | Aug 10, 2026 | Copywriting, Email Marketing, Law Firms, social media, website
Every lawyer can write. That’s not the problem. The problem is that writing a brief and communicating like a human are two entirely different skills — truth be told, law firms have spent decades rewarding the first, they couldn’t give a rats about the...
by leon@leongettler.com | Aug 3, 2026 | Artifical intelligence, Blogs, Copywriting, Real Estate Agents
Artificial intelligence is changing the way buyers and sellers find real estate agents. Most agents are still optimizing for Google. AI already moved the goalposts. The agents who understand these changes early won’t just keep up. They’ll become the...
by leon@leongettler.com | Jul 27, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, website
Yes, Accountants know the numbers. They know tax law. They know how to save a client thousands of dollars with the right deduction strategy. But when it comes to writing the words on their own website? That’s a different skill set entirely — and trying to do it...
