FIVE WAYS TO WRITE PERSUASIVE COPY

EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1. Repetition Saying something over and over again to make your point…

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5 WAYS TO BEAT WRITERS’ BLOCK

Some entrepreneurs who want to write a blog, a report or presentation come down with writers’ block. They say they don’t have the time or energy.  But they are more likely to avoid writing day to day because they feel uninspired and can’t come up with ideas. It’s not an uncommon problem for business people.…

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7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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Seven ways to develop a podcast strategy.

Podcasts are a great way to talk to clients. They are direct and easier to access than blogs or flyers. But a lot of businesses don’t do it. They say they don’t have the time or the technical expertise. Here are 7 ways they can do it: 1. Get great cover art. Every podcast needs…

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5 COPYWRITING TIPS FOR SELLING REAL ESTATE

So many of you are now selling properties? But you don’t know how to put it into words to attract buyers. You know how it is. You need something different and real estate agents and property writers tend to cut and paste from web. You need to find your own words and not pinch them…

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FIVE WAYS TO EDIT YOUR WEBSITE COPY

Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…

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FIVE WAYS TO EMAIL MARKET YOUR BUSINESS

Email Marketing is so important for Small Business. Email Marketing is better for small business than for corporations because it allows small business to build trust with local customers by being transparent, honest and open as possible. But some businesses don’t want to do it. They say it’s too hard. They don’t have the resources…

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SEVEN STEPS FOR WRITING COMPANY PROFILES.

Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business. I have been writing profiles for…

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SEVEN WAYS TO BUILD YOUR PODCAST STRATEGY

Did you know there are 1,750,000 podcasts and over 43 million episodes worldwide? Businesses love podcasts because they are like a business card. Podcasts are great for marketing. When a business has a podcast, it can stick the podcast on its website and email it to clients, both existing and prospective ones. The podcast introduces…

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5 steps for writing annual reports

It’s April, the time of year when companies are doing their annual reports.   Writing annual reports is a headache for every business. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress when their time should be spent running their business.…

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5 RULES FOR STORYTELLING IN COPYWRITING.

Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of course, copywriting and storytelling are two different things.…

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