HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

LeonGettler.com - HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…

Read More

STEPS TO HELP ACCOUNTANTS COMMUNICATE.

LeonGettler.com - Steps To Help Accountants Communicate (1)

COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…

Read More

7 TIPS FOR EDITING A CLIENT’S COPY

7 TIPS FOR EDITING A CLIENT’S COPY

COPY EDITING FOR CLIENTS IS AN IMPORTANT JOB. Whether it’s an article by the client for their company or industry journal, whether it’s their blog or theirnewsletter, it’s a process that will always need careful attention. What is copy editing? While a proof reader’s job is to get rid of any errors, my job as…

Read More

5 TIPS FOR DOING VIDEO SCRIPTS

5 TIPS FOR DOING VIDEO SCRIPTS

I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are, showcase your products and boost…

Read More

5 TIPS FOR CORPORATE COMMUNICATIONS AS A RISK MANAGEMENT TOOL

5 TIPS FOR CORPORATE COMMUNICATIONS AS A RISK MANAGEMENT TOOL

NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important challenges faced by anyone who needs to convey or consume information.” One…

Read More

5 TIPS FOR PLANNING THE YEAR AHEAD

TIPS FOR PLANNING THE YEAR AHEAD

YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through it. HERE ARE MY…

Read More

5 WAYS TO SHOW THE POWER OF THE WRITTEN WORD

5 Ways To Show The Power Of The Written Word (1)

WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep them. Words have a real power. They conjure up images. And some books…

Read More

5 COPYWRITING TIPS FOR SOCIAL MEDIA

COPYWRITING TIPS FOR SOCIAL MEDIA LEON GETTLER

SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another survey, 68% of consumers agree that. So Social Media…

Read More

5 STEPS FOR CALLS TO ACTION

A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for my clients. The CTA has the visitor…

Read More

5 TIPS FOR DOING NEWSLETTERS

5 TIPS FOR DOING NEWSLETTERS

NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from you. That can be done by email.…

Read More

5 STEPS TO CREATING A LEAD MAGNET

EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details.  Common lead magnets include free consultations or newsletters. The aim of the lead magnet is to…

Read More