7 tips for website copywriting

With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing get the attention of their buyers.…

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Building better podcasts

Podcasts are very much the future of media. What makes podcasts so special for marketing? First, there’s low competition. While there are around 80 million Facebook business pages, there’s only 700,000  podcasts airing. This number shrinks when you search by topics. There may be only a handful of other podcasts discussing the topics relevant to your business,…

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