Copywriting
EXPANDING YOUR REACH: USING NEWSLETTERS TO COMMUNICATE WITH CLIENTS.
NEWSLETTERS CREATED BY COPYWRITERS ARE POWERFUL MARKETING TOOLS. With these newsletters, businesses can reach and engage their audience, promote their products and services, and ultimately drive sales. The copywriter produces a targeted newsletter that provides regular communication to subscribers, typically via email. Newsletters are often used to tell readers about news, events, or other information…
Read MoreCONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels like website copy, newsletters, blogs, and podcasts to…
Read MoreEXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with their audiences on a much deeper level than before. They do this by using a copywriter to tell their story.…
Read MoreATTRACTING NEW CLIENTS: USING SEO COPYWRITING TO BUILD WEBSITE TRAFFIC
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO (Search Engine Optimisation) writing. What is SEO writing? Put simply, it is…
Read MoreENHANCING YOUR ONLINE BRAND: COPY FOR A CLIENT’S WEBSITE IS IMPORTANT
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them contacting the client. The copywriter ensures the page layout is easy…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: USING A GHOST WRITER TO ESTABLISH BRAND AND AUTHORITY
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great source of material for your online…
Read MoreEXPANDING YOUR REACH: BUILDING YOUR MARKET WITH PODCASTS
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. My clients have found that podcasts are an effective, portable, convenient and intimate…
Read MoreEDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of what we do. That means stories can be engineered to…
Read MoreEDUCATE AND EMPOWER: LEVERAGING AI TO BOOST YOUR COMPANY’S PRODUCTIVITY
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really understand it so they come me to as their copywriter. I’m the…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: HOW TO USE GHOST WRITING TO EXPAND YOUR BRAND
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also do it to guarantee engaging, high quality content that will drive awareness of both them and their company. Politicians are the same. They turn to ghostwriters to help write…
Read MoreEDUCATE AND EMPOWER: CUTTING AND EDITING COPY
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project to a size where everyone wants to read it.…
Read MoreCONNECTING WITH YOUR AUDIENCE: IDENTIFYING CUSTOMERS’ PAIN POINTS AND OFFERING SOLUTIONS
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. By reminding them of—and exacerbating—their pain, you’re more likely to convince them to make a purchase…
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