by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website
Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...
by chris.dobbin@qubesocial.com.au | Jul 13, 2026 | automated messaging, Copywriting, Email Marketing, SMS
Insurance companies are investing heavily in automation. Claims updates are sent automatically. Renewals are triggered by software. Chatbots answer questions 24/7. AI is drafting emails, SMS messages and customer responses in seconds. Automation saves time. But it...
by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jun 29, 2026 | Accountants, Artifical intelligence, Copywriting, website
Accountants around Australia have key problems dealing with their industry today attracting key talent, keeping clients informed about compliance and creating a digital presence in a crowded market. The biggest problem? Accountants are brilliant with numbers but are...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 1, 2026 | Accountants, Copywriting, LinkedIn, social media, website
Australia faces a persistent accountant shortage. There’s an estimated shortfall of around 6000 accountants by 2030 amid retirements, declining enrolments and growing demand (Chartered Accountants Australia and New Zealand (CA ANZ) estimates). Demand for accounting,...