by leon@leongettler.com | Sep 28, 2026 | Accountants, Blogs, communicaton, Copywriting, Email Marketing, Law Firms, website
Every professional has a story worth telling — the problems their clients wrestle with, and the way they solve them. But most professionals who are brilliant at their actual work are not naturally brilliant at explaining that work in a way that makes strangers stop...
by leon@leongettler.com | Sep 14, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, Email Marketing, Podcasting, social media, website
You know your business better than anyone. And chances are, you’ve already got ChatGPT open in another tab. It can give you ideas. Draft a blog. Rewrite a headline. Even knock out a newsletter in seconds. But there’s a difference between words that sound good and...
by leon@leongettler.com | Sep 7, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, LinkedIn, social media, website
Here’s the test that matters: If your website isn’t converting, your newsletter isn’t getting opened, and your LinkedIn posts aren’t landing when you use AI — the results have already given you the answer. This is the problem people have when they...
by leon@leongettler.com | Aug 31, 2026 | Accountants, communicaton, Copywriting, Law Firms, LinkedIn, SEO, website
Law firms, accounting practices, consultancies, and advisory firms sell expertise. Most partners aren’t confident when it comes to explaining their business and what makes their firm different from the one down the street. It’s not that they don’t have talent. Sure,...