Blogs | Leon Gettler

I look forward to helping you with any copywriting needs, please book a meeting via the calendar below.

Hi, I am Leon Gettler, a corporate comms copywriter specialising in brand building for real estate agents, mortgage brokers, property finance companies, accountants, bookkeepers and financial planners. I build their brands with blogs, newsletters, ads and website copy by telling their stories. Every company has a story. I also focus on their target markets, the pain points of their customers and how they can solve their customers’ problems.

If you need me to build your brand, contact me on 0411 745 193 or email me at leon@leongettler.com.

BOOK ME IN!

YOUR BUSINESS DOESN’T HAVE A PRODUCT PROBLEM. IT’S A COMMUNICATION PROBLEM

by leon@leongettler.com | Nov 9, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, Email Marketing

Most businesses don’t have a product problem. Whether it’s their website, email marketing, social media or AI-generated content, what they really have is a communication problem. There are plenty of reasons why businesses struggle with their own...

YOU RUN THE BUSINESS. A COPYWRITER RUNS THE BLOG.

by leon@leongettler.com | Oct 5, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing

You’re good at what you do. Clients trust you, your calendar is full, and you know your field better than almost anyone. So writing a blog post should be easy, right? Writing, editing, linking, formatting, and publishing a single blog post well that takes hours....

YOU DO THE WORK. A COPYWRITER TELLS THE STORY

by leon@leongettler.com | Sep 28, 2026 | Accountants, Blogs, communicaton, Copywriting, Email Marketing, Law Firms, website

Every professional has a story worth telling — the problems their clients wrestle with, and the way they solve them. But most professionals who are brilliant at their actual work are not naturally brilliant at explaining that work in a way that makes strangers stop...

AI WON’T CITE YOU IF IT CAN’T UNDERSTAND YOU. A COPYWRITER MAKES SURE IT CAN

by leon@leongettler.com | Sep 21, 2026 | Artifical intelligence, Blogs, Copywriting, video

A few years ago, “being findable” meant getting spotted on Google. Today, it means showing up when someone asks ChatGPT, Claude, Google Gemini, or Microsoft CoPilot a question about your industry, your service, or even your name. The bottom line is more...

You’ve Got ChatGPT. So Why Do You Still Need a Copywriter?

by leon@leongettler.com | Sep 14, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, Email Marketing, Podcasting, social media, website

You know your business better than anyone. And chances are, you’ve already got ChatGPT open in another tab. It can give you ideas. Draft a blog. Rewrite a headline. Even knock out a newsletter in seconds. But there’s a difference between words that sound good and...

CTRL+C, CTRL+FLOP: WHY AI CAN’T COPY YOUR WAY TO RESULTS

by leon@leongettler.com | Sep 7, 2026 | Artifical intelligence, Blogs, communicaton, Copywriting, LinkedIn, social media, website

Here’s the test that matters: If your website isn’t converting, your newsletter isn’t getting opened, and your LinkedIn posts aren’t landing when you use AI — the results have already given you the answer. This is the problem people have when they...

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