Blogs | Leon Gettler

I look forward to helping you with any copywriting needs, please book a meeting via the calendar below.

Hi, I am Leon Gettler, a corporate comms copywriter specialising in brand building for real estate agents, mortgage brokers, property finance companies, accountants, bookkeepers and financial planners. I build their brands with blogs, newsletters, ads and website copy by telling their stories. Every company has a story. I also focus on their target markets, the pain points of their customers and how they can solve their customers’ problems.

If you need me to build your brand, contact me on 0411 745 193 or email me at leon@leongettler.com.

BOOK ME IN!

DEBITS, CREDITS, AND THE ONE LINE ITEM ACCOUNTANTS KEEP FORGETTING: COMMUNICATION

by leon@leongettler.com | Aug 24, 2026 | Accountants, Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media

For sure, accountants are trained to be precise, cautious, and technically rigorous. That’s how they can explain tax strategy, a set of financials, or a compliance issue to a non-accountant so difficult. But the skills that make someone excellent at accounting are...

LOCATION. LOCATION – LLMs: WHY YOUR AGENCY NEEDS A COPYWRITER

by leon@leongettler.com | Aug 3, 2026 | Artifical intelligence, Blogs, Copywriting, Real Estate Agents

Artificial intelligence is changing the way buyers and sellers find real estate agents. Most agents are still optimizing for Google. AI already moved the goalposts. The agents who understand these changes early won’t just keep up. They’ll become the...

DEBIT YOUR EGO, CREDIT A COPYWRITER: 5 WAYS TO BALANCE YOUR WEBSITE’S BOOKS

by leon@leongettler.com | Jul 27, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, website

Yes, Accountants know the numbers. They know tax law. They know how to save a client thousands of dollars with the right deduction strategy. But when it comes to writing the words on their own website? That’s a different skill set entirely — and trying to do it...

BALANCE THE BOOKS, THEN BALANCE YOUR BLOG: WHY ACCOUNTING FIRMS CAN’T AFFORD TO BE UNDER-WRITTEN

by chris.dobbin@qubesocial.com.au | Jul 20, 2026 | Accountants, Blogs, Copywriting, Email Marketing, SEO, social media, video, website

Ask any accountant if content marketing matters, and most will nod along. Ask them when they last published a blog post, and the room goes quiet. It’s not that accountants don’t understand the value of showing up online. It’s that between tax season,...

WRITE OFF THE OLD RULES: WHY AI IS CHANGING THE ACCOUNTING FOR ACCOUNTANTS

by leon@leongettler.com | Jun 15, 2026 | Accountants, Artifical intelligence, Blogs, Email Marketing, website

AI is good for generating visibility for accountants. When someone types “best accountant in Melbourne” into Google, they get a list of links. When they ask an AI the same question, they get an answer — a confident, curated recommendation that names...