7 Tips for Writing Great Copy

What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my seven copywriter tips for making words that stand out…

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Talking Business October 1 2021

Dr. Doom Nouriel Roubini turns Dr. Realist warning about global ‘debt trap’ https://play.acast.com/s/talkingbusiness/talking-business35-interview-with-alistair-leathwood-chief-c     Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

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Copywriting 101: 5 tips for writing bios

Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right point of view.…

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Talking Business September 24 2021

France wants to punish Australia by delaying trade deal talks https://play.acast.com/s/talkingbusiness/talking-business34-interview-with-dhruv-kholi-vice-president       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…

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Seven tips for writing blogs

As a copy writer, I help businesses with their blogs. Many businesses know they have to blog but they don’t have the time or the writing staff to do it. Blogs are important because they are about thought leadership. I point out to the client that thought leadership is the most powerful and underrated marketing…

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Talking Business September 17 2021

Australia’s most important economic institution is the RBA. The OECD says it’s time to look under bonnet to address the central bank’s failure to meet key economic targets in recent years and deal with long-term risks posed by the pandemic.         https://play.acast.com/s/talkingbusiness/talking-business33-interview-with-creditorwatchs-cto-joseph-         Welcome to Talking Business, a podcast…

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7 tips for website copywriting

With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers.…

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Talking Business September 10 2021

News Corp’s new push for net-zero by 2050 isn’t a departure from their war against climate change. It’s just a 2 week campaign excluding The Australian.   https://play.acast.com/s/talkingbusiness/talking-business32-interview-with-online-business-coach-kare       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever…

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Talking Business September 3 2021 with Trace CEO Cat Long

Morrison government gave more than $13 billion of taxpayers’ money as JobKeeper to firms with rising revenue. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…

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Talking Business August 27 2021

Talking Business: August 27 2021 University of Sydney’s Brain and Mind Centre says the rise in mental health problems caused by the lockdowns in Victoria and NSW have already cost $1 billion in lost productivity and those aged 15 to 25 are likely to be the worst affected https://play.acast.com/s/talkingbusiness/talking-business30     Welcome to Talking Business,…

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Talking Business August 20 2021

Talking Business August 20 2021 The economic cost of lockdowns is expected to surge past $20 billion if Greater Sydney’s stay-at-home orders are extended beyond August, https://play.acast.com/s/talkingbusiness/talking-business29   Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to…

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Talking Business August 13 2021

Talking Business August 13 2021 Australia’s unravelling “zero Covid” strategy will cost its economy more than $1 billion every week of lockdown as analysts warn restrictions in some of its states could last until October.   https://play.acast.com/s/talkingbusiness/talking-business28   Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast…

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