HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

LeonGettler.com - HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…

Read More

STEPS TO HELP ACCOUNTANTS COMMUNICATE.

LeonGettler.com - Steps To Help Accountants Communicate (1)

COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…

Read More

5 TIPS FOR WRITING BLOGS WITH SEO

Search Engine Optimisation or SEO is now critical for all blogs. SEO gets you picked up by Google. It’s not sexy and it doesn’t deliver instant results. But SEO is like going to the gym. Do it for a year and you’ll notice the difference for your blog. A client wanted a blog but he…

Read More

Five blogging strategy tips

One of the big challenges for business in 2002 is creating a blogging strategy. That’s where I as a copywriter can help you. Here are five tips to help you. Get a niche  – this is important because the WWW has more than 600 million blogs.  It means there’s a lot of competition. But there’s…

Read More

7 Tips for Writing Great Copy

What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my seven copywriter tips for making words that stand out…

Read More

Talking Business October 1 2021

Dr. Doom Nouriel Roubini turns Dr. Realist warning about global ‘debt trap’ https://play.acast.com/s/talkingbusiness/talking-business35-interview-with-alistair-leathwood-chief-c     Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

Read More

Copywriting 101: 5 tips for writing bios

Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right point of view.…

Read More

Talking Business September 24 2021

France wants to punish Australia by delaying trade deal talks https://play.acast.com/s/talkingbusiness/talking-business34-interview-with-dhruv-kholi-vice-president       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…

Read More

Seven tips for writing blogs

As a copy writer, I help businesses with their blogs. Many businesses know they have to blog but they don’t have the time or the writing staff to do it. Blogs are important because they are about thought leadership. I point out to the client that thought leadership is the most powerful and underrated marketing…

Read More

Talking Business September 17 2021

Australia’s most important economic institution is the RBA. The OECD says it’s time to look under bonnet to address the central bank’s failure to meet key economic targets in recent years and deal with long-term risks posed by the pandemic.         https://play.acast.com/s/talkingbusiness/talking-business33-interview-with-creditorwatchs-cto-joseph-         Welcome to Talking Business, a podcast…

Read More

7 tips for website copywriting

With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers.…

Read More

Talking Business September 10 2021

News Corp’s new push for net-zero by 2050 isn’t a departure from their war against climate change. It’s just a 2 week campaign excluding The Australian.   https://play.acast.com/s/talkingbusiness/talking-business32-interview-with-online-business-coach-kare       Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever…

Read More