Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind doesn’t wander or you run out…

OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or…

Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key rules: 1.…

The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…

Every copywriter has to put out a press release. Journalists get press releases all day long, so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good headline Don’t make the headline too smart.…

Every copywriter has to put out a press release. Journalists get press releases all day long.so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good headline Don’t make the headline too smart. That’s…