Talking Business October 22 2021

OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or…

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Seven Tips for Website Writing

Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key rules: 1.…

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Talking Business October 15 2021

The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…

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Seven tips for writing press releases

Every copywriter has to put out a press release. Journalists get press releases all day long, so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good headline Don’t make the headline too smart.…

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Seven tips for writing press releases

Every copywriter has to put out a press release. Journalists get press releases all day long.so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good headline Don’t make the headline too smart. That’s…

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Talking Business October 8 2020

Monday’s Facebook, WhatsApp & Instagram outage could have wiped nearly $US7 billionfrom Zuckerberg’s personal wealth. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

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7 Tips for Writing Great Copy

What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my seven copywriter tips for making words that stand out…

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Talking Business October 1 2021

Dr. Doom Nouriel Roubini turns Dr. Realist warning about global ‘debt trap’ https://play.acast.com/s/talkingbusiness/talking-business35-interview-with-alistair-leathwood-chief-c     Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

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