Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help your target market figure out the first baby steps of their problem…

Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years.     I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental issues for cities. And for over a decade,…

Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out aloud. The…

Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott Morrison declares coal will be used for decades to come, dismissing Boris…

Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the reader is probably higher up, the tone needs…

Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. I…

The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines. The principal way to accomplish is to get smart with copy and use SEO copywriting It’s not as complicated as you might think. You are writing for people, not…

Electric vehicle charging infrastructure has been elevated by the Morrison government as a key  net zero “enabling technology”, two-and-a-half years after the Prime Minister mocked EVs as incapable of towing trailers, boats or reaching a family’s favourite camping spot. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the…

Thought leadership is the most powerful and underrated marketing strategy. People have to know, like and trust you before they do business with you. Thought leadership is the fastest way to tick all of those boxes. When you can demonstrate superior thought leadership, by positioning yourself as an authority, if you do it in a…

Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…