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Talking Business September 2 2022
Rooting out high inflation will become much harder, officials say, as they confront a new economic era Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…
Read More5 STEPS FOR SOLVING CLIENTS PROBLEMS
ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how to solve those problems. I don’t fix…
Read MoreTalking Business August 26 2022
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or…
Read MoreTalking Business July 29 2022
IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…
Read MoreFIVE WAYS TO EDIT YOUR WEBSITE COPY
Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…
Read More5 content marketing tips for your business
Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help your target market figure out the first baby steps of their problem…
Read MoreTalking Business December 3 2021
Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read MoreSeven reasons why your business should be blogging.
EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years. I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental issues for cities. And for over a decade,…
Read MoreTalking Business November 26 2021
Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read More5 Tips for Proofing Copy
One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out aloud. The…
Read MoreTalking Business November 19 2021
Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott Morrison declares coal will be used for decades to come, dismissing Boris…
Read More5 Tips for Writing Business Reports
Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the reader is probably higher up, the tone needs…
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