Talking Business June 30 2023

After being caught using leaked tax plans, PwC is flogging its lucrative government consulting business – rebranding it “Bell” – to a private equity firm for $1 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you…

Read More

Talking Business March 10 2023

Atlassian cuts 500 jobs as tech industry pain intensifies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…

Read More

Talking Business February 24 2023

NAB predicts Australia will be flirting with recession in 2023.    Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…

Read More

Talking Business September 2 2022

Rooting out high inflation will become much harder, officials say, as they confront a new economic era Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…

Read More

5 STEPS FOR SOLVING CLIENTS PROBLEMS

5 STEPS FOR SOLVING CLIENTS PROBLEMS

ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how to solve those problems. I don’t fix…

Read More

Talking Business August 26 2022

Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or…

Read More

Talking Business July 29 2022

IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…

Read More

FIVE WAYS TO EDIT YOUR WEBSITE COPY

Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…

Read More

5 content marketing tips for your business

Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help your target market figure out the first baby steps of their problem…

Read More

Talking Business December 3 2021

Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

Read More

Seven reasons why your business should be blogging.

EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years.     I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental issues for cities. And for over a decade,…

Read More

Talking Business November 26 2021

Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

Read More