5 COPYWRITING TIPS FOR SOCIAL MEDIA

COPYWRITING TIPS FOR SOCIAL MEDIA LEON GETTLER

SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another survey, 68% of consumers agree that. So Social Media…

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Talking Business September 2 2022

Rooting out high inflation will become much harder, officials say, as they confront a new economic era Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…

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5 STEPS FOR SOLVING CLIENTS PROBLEMS

5 STEPS FOR SOLVING CLIENTS PROBLEMS

ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how to solve those problems. I don’t fix…

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Talking Business August 26 2022

Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or…

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Talking Business July 29 2022

IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…

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FIVE WAYS TO EDIT YOUR WEBSITE COPY

Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…

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5 content marketing tips for your business

Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help your target market figure out the first baby steps of their problem…

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Talking Business December 3 2021

Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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Seven reasons why your business should be blogging.

EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years.     I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental issues for cities. And for over a decade,…

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Talking Business November 26 2021

Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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5 Tips for Proofing Copy

One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out aloud. The…

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Talking Business November 19 2021

Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott Morrison declares coal will be used for decades to come, dismissing Boris…

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