by leon | Aug 29, 2022 | Uncategorized
ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how...
by leon | Aug 26, 2022 | Uncategorized
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne...
by leon | Jul 29, 2022 | Talking Business, Uncategorized
IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | May 23, 2022 | Copywriting, Uncategorized
Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business....
by leon | Dec 6, 2021 | Uncategorized
Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help...
by leon | Dec 3, 2021 | Uncategorized
Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple...
