Talking Business November 19 2021

Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott Morrison declares coal will be used for decades to come, dismissing Boris…

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5 Tips for Writing Business Reports

Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the reader is probably higher up, the tone needs…

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Talking Business November 12 2021

Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. I…

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7 Tips for using SEO in digital copy writing

The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines. The principal way to accomplish is to get smart with copy and use SEO copywriting It’s not as complicated as you might think. You are writing for people, not…

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Talking Business November 5 2021

Electric vehicle charging infrastructure has been elevated by the Morrison government as a key  net zero “enabling technology”, two-and-a-half years after the Prime Minister mocked EVs as incapable of towing trailers, boats or reaching a family’s favourite camping spot. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the…

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7 tips for writing thought leadership posts

Thought leadership is the most powerful and underrated marketing strategy. People have to know, like and trust you before they do business with you. Thought leadership is the fastest way to tick all of those boxes. When you can demonstrate superior thought leadership, by positioning yourself as an authority, if you do it in a…

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Talking Business October 29 2021

Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

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5 tips for scripting podcasts

EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind doesn’t wander or you run out…

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Talking Business October 22 2021

OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or…

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Seven Tips for Website Writing

Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key rules: 1.…

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Talking Business October 15 2021

The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it…

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Seven tips for writing press releases

Every copywriter has to put out a press release. Journalists get press releases all day long, so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good headline Don’t make the headline too smart.…

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