5 Tips for Proofing Copy

One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out...

Talking Business November 19 2021

Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott...

5 Tips for Writing Business Reports

Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the...

Talking Business November 12 2021

Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you...

7 Tips for using SEO in digital copy writing

The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines. The principal way to accomplish is to get smart with copy and use SEO copywriting It’s not as complicated as...

Talking Business November 5 2021

Electric vehicle charging infrastructure has been elevated by the Morrison government as a key  net zero “enabling technology”, two-and-a-half years after the Prime Minister mocked EVs as incapable of towing trailers, boats or reaching a family’s favourite...