7 tips for writing thought leadership posts

Thought leadership is the most powerful and underrated marketing strategy. People have to know, like and trust you before they do business with you. Thought leadership is the fastest way to tick all of those boxes. When you can demonstrate superior thought leadership,...

Talking Business October 29 2021

Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your...

5 tips for scripting podcasts

EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind...

Talking Business October 22 2021

OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the...

Seven Tips for Website Writing

Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key...

Talking Business October 15 2021

The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...