Archive for July 2022
Talking Business July 29 2022
IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts.…
Read More5 STEPS TO DO ANNUAL REPORTS
IT’S THAT TIME OF YEAR WHEN BUSINESSES ARE PREPARING ANNUAL REPORTS An annual report is necessary for many businesses, especially listed companies. But the annual report is more than just facts and figures. By using the annual report to tell a story, you can really engage more stakeholders. Everyone loves a story and the annual…
Read MoreTalking Business July 22 2022
The Reserve Bank of Australia’s culture, appointments to its board and its 2 to 3% inflation target will be the focus of the institution’s first independent review in four decades. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store…
Read More5 BIG COPYWRITING TRENDS
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the brand voice that appeals to customers. Here are five big trends in copywriting…
Read MoreTalking Business July 15 2022
International Energy Agency warns that the global squeeze on energy supply that’s triggered crippling shortages and sent power and fuel prices surging may get worse. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreFIVE WAYS TO PROOF READ COPY
Proof-reading is like staying on a healthy diet, keeping off the booze and exercising every day. You have to do it. But most don’t because it can be tedious and boring. Particularly when you’re a business and you can be doing other things – like getting sales. But you know someone has to do it.…
Read MoreTalking Business July 8 2022
World’s richest billionaires lose $1.4 trillion in worst half ever Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz.…
Read MoreFIVE WAYS TO WRITE PERSUASIVE COPY
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1. Repetition Saying something over and over again to make your point…
Read MoreTalking Business July 1 2022
Stagflation. And when the Bank for International Settlements starts talking about it, you know it’s real. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…
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