Your Australian Business, Finance and Economics Specialist

When you want a specialist in business, finance and economics, I am your man.

My purpose is to leave the world better informed and to do that I inform myself by reading 5 papers a day before 9am. I then write and podcast for top 500 companies and ruling bodies about the Australian political and economic climate and the financial outcomes that affect business and individuals every day.

I specialise in intelligent, highly informative media such as:

If you need a globally recognised journalist in finance, economics and politics, call 0411 745 193 or email Together we can showcase your organisation by producing the best media in the Australian financial landscape.


I am a copywriter and content creator.

In a nutshell, my job is pitch your brand to a target audience with words. I can do this in all sorts of ways.

If you need a bio for LinkedIn, or your website, I will write it.

If you want to have a video on your website, I will script it.

If you need a podcast, I will script it for you, record it and then provide you with the link. Or I can show you how to do it yourself.

If you need words to promote one of your products, come to me, I’ll write them for you.

If you want a website with words that grab people’s attention, come to me and I’ll do it for you.

If you need social media that creates an impact, I will provide you with the words.

And of course, if you need to promote your business with a brochure, I’ll write that.

The thing that sets me apart as a copywriter is my experience as a journalist. I actually love using my passion for language and storytelling skills that I developed as a journalist to create a desire for whatever brand, product or service I’ve been asked to promote as a copywriter. As a journalist, I covered all sorts of industries and talked to all sorts of people, from the ordinary to the famous. Which means I can talk to all sorts of clients.

About Leon

Leon Gettler is a copywriter, podcaster, author and journalist.

Gettler has written An Unpromised Land (1993) (winner of the National Book Council Award), Organisations Behaving Badly (2005) and 10 Ways To Survive The Corporate World (2015).

For many years, Gettler wrote for The Sun News-Pictorial and The Age.

Gettler’s journalism awards include the United Nations Media Peace Award (1997) and the Professor John Miller Distinguished Achievement Award. From 2000 to 2003, Gettler was co-editor of The Australian Institute of Management’s (AIM) journal Management Today. Gettler was a regular freelance contributor to AAP, The Australian, Management Today, Business Spectator, CFO, ProPrint, CRN, Charter, In The Black and Public Accountant.

Leon has a weekly podcast Talking Business and have been the podcast production manager for RMIT’s Blockchain Innovation Hub.

Gettler is currently doing a PhD examining how newspapers can innovate to connect with their communities


I am Leon Gettler, copywriter, podcaster, an independent journalist, author and public speaker. My goal is to help people make better business and financial decisions. To this end, I cover topics such as strategy, globalization, leadership, entrepreneurship, innovation, executive education, IT, marketing and human resources. I use plain English to explain complex regulatory issues, such as Sarbanes-Oxley (“Sox”), corporate governance and ethics.

I’ve published two eBooks: Congratulations, You’ve Been Made Redundant! represents the collective wisdom of many of us who have been through layoffs. It’s a simple guide that describes what to do — and what to avoid — when you lose your job. The 9 Most Common Customer Complaints describes simple ways to keep customers and employees happy.

My first book, An Unpromised Land (Fremantle Arts Centre Press, 1993) received the National Book Council Prize. My second book, Organisations Behaving Badly: A Greek tragedy of corporate pathology (John Wiley, 2005) focuses on the forces that lead smart executives into making dumb decisions. It was short-listed for the Blake Dawson Waldron prize for business literature. My third book is 10 Ways To Survive The Corporate World

I have a weekly Talking Business podcast bringing you all the business, finance and economics news – in just 30 minutes.

After 18 years as a journalist at Fairfax Media, I have also contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.



If you want a powerful message that cuts through the noise for your business, GettlerInk is your solution.
Words are my business and I provide you with sticky copy. My words stay in people’s minds.


Can you imagine a Jewish refugee settlement in the Kimberleys being established during WWII? It nearly happened! Listen to this Australian Book Council award winning novel recounting a little known true story today.


As a top 10 Global podcaster in this field I bring you all the week’s Australian business, finance and economics news – in just 30 minutes.


“Leon was a panelist at the Churchill Club in Melbourne, at an event titled “What’s your Story”. It was clear that the audience loved his style, his insights, his humor and the substance in his presentation​. I wouldn’t hesitate to recommend him as a speaker.”

“Leon has inspired, entertained and informed​ delegates to our events both as a keynote speaker and as an MC. Whether speaking about corporate pathology or the challenge of the new carbon constrained economy, Leon is always a drawcard and never disappoints​.”

“When Leon Gettler speaks. he is engaging, thought provoking and interesting. That’s not just my view, but the view of MBA and International Business students and staff who have had the benefit of Leon’s experience and depth of knowledge…”