Archive for February 2023
BUILDING SUBSCRIBERS WITH EMAIL NEWSLETTERS
IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS. Sending regular email newsletters is the best way to build up your mailing list. I have a client in an industry which is now struggling with skills shortages. Basically, my client has to find people so the purpose…
Read MoreTalking Business February 24 2023
NAB predicts Australia will be flirting with recession in 2023. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at…
Read MoreCREATING AN ADVERTORIAL TO SEND YOUR MESSAGE
ADVERTORIALS ARE AN EFFECTIVE WAY TO MARKET YOUR SMALL BUSINESS WITHOUT PAYING TOP DOLLAR FOR ADVERTISING. What is an advertorial? It is basically an advertisement in a well-established newspaper, magazine or website that is written in a way to make it look like an article. Only the client isn’t paying for an ad. They are…
Read MoreTalking Business February 17 2023
625 of Twitter’s top 1,000 advertisers (including Coca-Cola, Unilever, Jeep, Wells Fargo and Merck) had stopped ads on the platform by late January, according to Pathmatics. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go…
Read MoreHow To Create E-Books To Strengthen Your Brand
E-BOOKS ARE A GREAT MARKETING TOOL FOR EVERY BUSINESS There are many ways companies can use E-books for their content marketing strategies. They can use E-books to strengthen their brand by creating them on a subject that they care about and answering clients’ questions or concerns in a creative, engaging way. They can use E-books…
Read MoreTalking Business February 2023
Google announces Bard A.I. in response to ChatGPT Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or at…
Read MoreCREATING NICHE BLOGS FOR CLIENTS
EVERY CLIENT’S BLOG IS A NICHE. When I develop a niche blog, I focus on the client and the message they want to get out. I write it for my client’s customers, or potential customers, who want to read about something that will benefit their business. So my first big client for the year was…
Read MoreTalking Business February 3 2023
Highly radioactive’ tiny capsule lost in Australian desert. Mining giant Rio Tinto says ‘sorry’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…
Read More