BUILDING SUBSCRIBERS WITH EMAIL NEWSLETTERS

IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS.

Sending regular email newsletters is the best way to build up your mailing list.

I have a client in an industry which is now struggling with skills shortages. Basically, my client has to find people so the purpose of our newsletter was a call out for industry and skilled people.

How do I do it?

First, the bottom line is that email newsletters need to be personal to convert. So this newsletter is focused on a specific topic and niche,  one of the keys to making the newsletter personal.   To create more intimacy, I make sure subscribers know that I am giving my client’s personal opinion about the issue plus there are links to my client’s website.

But the important part is we focus on the issue, not my client’s company,

I interviewed my client to know what all the issues are and to discuss his solutions.

I don’t use jargon in the newsletter. Nothing would kill a newsletter’s ability to attract subscribers more than jargon. only have a few seconds to get people’s attention and I don’t want them walking away.

I also keep the newsletter short and concise. I get right to the point. I let subscribers know what’s up, what the issues are and how we can solve it if we work together. I use short sentences, bullet points and questions as needed.

Finally, we finish it off with a great call to action  to make sure readers will contact my client’s company.

Need someone to do your newsletter, contact me at 0411 7456193 or leon@leongettler.com