by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...
by leon@leongettler.com | May 11, 2026 | Accountants, Blogs, Copywriting, Email Marketing, LinkedIn, SEO, social media, website
The clock is ticking. Payday Super is now law and from 1 July 2026, every Australian employer must pay super contributions on the same day as wages — received by the fund within 7 business days. That means employers will be required to pay their employees’...
by leon@leongettler.com | May 4, 2026 | Accountants, Blogs, Copywriting, SEO, website
The days of building an accounting practice purely through word-of-mouth and referrals are not gone — but they are no longer good enough. When a small business owner needs a new accountant, their first move is rarely asking a friend. Instead, the open Google and type...