Talking Business February 2023
Google announces Bard A.I. in response to ChatGPT Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or at…
Read MoreCREATING NICHE BLOGS FOR CLIENTS
EVERY CLIENT’S BLOG IS A NICHE. When I develop a niche blog, I focus on the client and the message they want to get out. I write it for my client’s customers, or potential customers, who want to read about something that will benefit their business. So my first big client for the year was…
Read MoreTalking Business February 3 2023
Highly radioactive’ tiny capsule lost in Australian desert. Mining giant Rio Tinto says ‘sorry’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…
Read MoreWAYS TO HELP LAWYERS WITH THEIR COMMUNICATIONS
LAWYERS ARE PROFESSIONAL WRITERS. The average lawyer will produce more words than any journalist, copywriter or novelist. But while other professional writers have learned the techniques to communicate effectively, lawyers have not been schooled in this. In many cases, their writing does not clearly convey their arguments. This is where I as a copywriter, a…
Read MoreTalking Business December 16 2022
The gift that no one wants but everyone is getting this year? Inflation. Higher prices are hitting shoppers hard as 2022 comes to a close Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreMANAGING COMMUNICATIONS FOR MORTGAGE BROKERS
A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. They not only have to compete with other mortgage brokers – they also have to compete with new technologies. Aggregator websites allow consumers to…
Read MoreTalking Business December 9 2022
Australian company gross operating profits tumble 12.4% In Q3, the biggest fall since at least 1994 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at…
Read MoreHELPING LAWYERS MANAGE CLIENT EXPECTATIONS
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is where I help my clients. This is…
Read MoreTalking Business 2 December 2022
Global stocks slide as protests in Chinese cities against the country’s strict zero-COVID curbs raise worries about growth expectations in the world’s second-largest economy Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
Read MoreTalking Business November 25 2022
COP 27 deal in Egypt leaves out more ambitious commitments of emissions peaking in 2025 and a phase-down of all fossil fuels — not just coal as agreed at COP26 in Glasgow. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple…
Read MoreSTEPS TO HELP ACCOUNTANTS COMMUNICATE.
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…
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