by leon@leongettler.com | Jul 6, 2026 | Artifical intelligence, Copywriting, Email Marketing, Real Estate Agents, social media, website
Ask an agent how buyers find them and most will say the same thing: “Google.” For twenty years that was true enough. But the ground has shifted under the industry’s feet faster than most agents have noticed. Agents ask: “Can’t People...
by leon@leongettler.com | Jul 3, 2026 | Talking Business
Australia is preparing major changes to how the Big Four accounting firms operate after a wave of scandals shook trust in the sector. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The...
by leon@leongettler.com | Jun 29, 2026 | Accountants, Artifical intelligence, Copywriting, website
Accountants around Australia have key problems dealing with their industry today attracting key talent, keeping clients informed about compliance and creating a digital presence in a crowded market. The biggest problem? Accountants are brilliant with numbers but are...
by leon@leongettler.com | Jun 26, 2026 | Talking Business
Australia May CPI undershoots on the headline but core inflation tops forecasts at 3.6% Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The podcast is available on the Acast site, my own...
by leon@leongettler.com | Jun 22, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, SEO, social media
Australian real estate agents today are squeezed by rising marketing costs, intense competition, lead‑generation inefficiencies, and the sameness created by AI‑generated listing copy. Agents need a copywriter to address these problems because they don’t have time to...
by leon@leongettler.com | Jun 19, 2026 | Talking Business
RBA holds cash rate steady at 4.35% — but it’s made one thing crystal clear: if inflation starts to dig in, it won’t hesitate to raise rates again. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of...
by leon@leongettler.com | Jun 15, 2026 | Accountants, Artifical intelligence, Blogs, Email Marketing, website
AI is good for generating visibility for accountants. When someone types “best accountant in Melbourne” into Google, they get a list of links. When they ask an AI the same question, they get an answer — a confident, curated recommendation that names...
by leon@leongettler.com | Jun 12, 2026 | Talking Business
Australia is experiencing a data centre investment boom. Centred in Sydney and Melbourne — that’s eclipsing even the mining boom of the early 2010s. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the...
by leon@leongettler.com | Jun 8, 2026 | Email Marketing, Real Estate Agents, SEO, social media
The real estate industry has a huge problem. Despite significant progress, agents were still identified as the most challenging stakeholder issue with 33% of respondents saying real estate agents have a problem with communication in the 2025 Real Estate Report. The...
by leon@leongettler.com | Jun 5, 2026 | Uncategorized
Australia’s now paying $370 billion for second-hand AUKUS submarines. Welcome to Talking Business, a podcast produced in Melbourne Australia, built on the traditional lands of the Kulin Nation. The podcast is available on the Acast site, my own website, the Apple...
