EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of what we do. That means stories can be engineered to…
Read MoreTalking Business August 11 2023
How far back does the PwC tax leaks scandal go? The battle between the ATO and PwC has been going for at least six years. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreEDUCATE AND EMPOWER: LEVERAGING AI TO BOOST YOUR COMPANY’S PRODUCTIVITY
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really understand it so they come me to as their copywriter. I’m the…
Read MoreTalking Business August 4 2023
Could the RBA’s aggressive rate hike cycle be over? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: HOW TO USE GHOST WRITING TO EXPAND YOUR BRAND
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also do it to guarantee engaging, high quality content that will drive awareness of both them and their company. Politicians are the same. They turn to ghostwriters to help write…
Read MoreTalking Business July 28 2023
Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read MoreEDUCATE AND EMPOWER: CUTTING AND EDITING COPY
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project to a size where everyone wants to read it.…
Read MoreTalking Business July 21 2023
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…
Read MoreCONNECTING WITH YOUR AUDIENCE: IDENTIFYING CUSTOMERS’ PAIN POINTS AND OFFERING SOLUTIONS
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. By reminding them of—and exacerbating—their pain, you’re more likely to convince them to make a purchase…
Read MoreTalking Business July 14 2023Murphy EY,
Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you…
Read MoreEASY WAYS TO ENHANCE YOUR ONLINE BRAND: WAYS COPYWRITERS CAN SAVE YOU TIME AND MONEY
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. You type a few notes. Then delete them all. You repeat the process. Where are the words? You know your business inside out. You…
Read MoreTalking Business July 7 2023
PwC finishes up internal investigations into tax leaks, booting out people. It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast…
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