EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

LeonGettler.com - EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of what we do. That means stories can be engineered to…

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Talking Business August 11 2023

How far back does the PwC tax leaks scandal go? The battle between the ATO and PwC has been going for at least six years. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to…

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Talking Business August 4 2023

Could the RBA’s aggressive rate hike cycle be over? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz or…

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Talking Business July 28 2023

Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to…

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EDUCATE AND EMPOWER: CUTTING AND EDITING COPY

LeonGettler.com - EDUCATE AND EMPOWER CUTTING AND EDITING COPY

From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project to a size where everyone wants to read it.…

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Talking Business July 21 2023

Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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Talking Business July 14 2023Murphy EY,

Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast    site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you…

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Talking Business July 7 2023

PwC finishes up internal investigations into tax leaks, booting out people.  It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast…

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