Talking Business 21 October 2022

Rupert Murdoch is putting the band together again. News Corp explores merger with Fox Corporation to reunite Murdoch’s empires Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get…

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5 WAYS TO SHOW THE POWER OF THE WRITTEN WORD

5 Ways To Show The Power Of The Written Word (1)

WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep them. Words have a real power. They conjure up images. And some books…

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Talking Business October 14 2022

The IMF points to a growing risk that the global economy will slide into recession next year as households and businesses face ‘stormy waters’ in most countries Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you…

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Talking Business October 7 2022

The UK lesson of blundering Liz Truss and Kwasi Kwarteng’s tax U-turn For the most exclusive access to leading economists and business leaders from around the world, subscribe to Talking Business on the Apple podcast store or on my website leongettler.com. I am Leon Gettler. My job is to review and monitor the week’s news in…

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5 COPYWRITING TIPS FOR SOCIAL MEDIA

COPYWRITING TIPS FOR SOCIAL MEDIA LEON GETTLER

SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another survey, 68% of consumers agree that. So Social Media…

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Talking Business September 30 2022

Federal Reserve unsure of US economy’s direction as Wall Street meltdown worsens Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website…

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5 STEPS FOR CALLS TO ACTION

A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for my clients. The CTA has the visitor…

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Talking Business September 23 2022

Central banks are intent on driving the world economy perilously close to a recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business…

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5 TIPS FOR DOING NEWSLETTERS

5 TIPS FOR DOING NEWSLETTERS

NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from you. That can be done by email.…

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Talking Business September 16 2022

The US inflation rate sits at 8.3% in August, likely keeping the Fed on track for another big rate hike and spooking the markets Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get…

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5 STEPS TO CREATING A LEAD MAGNET

EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details.  Common lead magnets include free consultations or newsletters. The aim of the lead magnet is to…

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