by leon@leongettler.com | Feb 16, 2024 | Talking Business
Australia is going after X. Communications minster, Rowland warns that when new laws are introduced X faces fines for 5% of annual turnover if they don’t stop mis and dis- information...
by leon | Feb 9, 2024 | Talking Business
Although the RBA maintained its cash rate at a 12-year high of 4.35% — as predicted by economists – its quarterly forecasts showed inflation will only hit the midpoint of its 2-3% target band in 2026. Looks like interest rate cuts could be some time away. Welcome to...
by leon | Feb 2, 2024 | Talking Business
Assistant Treasurer Stephen Jones says the government is not done yet with its response to the PwC tax scandal, with more reforms on the horizon to take on the big four audit firms. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Dec 15, 2023 | Talking Business
What does Chemist Warehouse’s Australian merger mean? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can...
by leon | Dec 13, 2023 | Copywriting
EFFECTIVE COPYWRITING IS CRUCIAL FOR BUSINESSES TO COMMUNICATE THEIR MESSAGE. Engage their audience and drive sales. As a business plans for 2024, here are some strategies for using copywriting effectively… As a business plans for 2024, here are some strategies...
by leon | Dec 4, 2023 | Copywriting
IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES. THE COPYWRITER NEEDS SEVERAL STRATEGIES. The social media ads need to solve customers...
by leon | Dec 1, 2023 | Talking Business
ASX-listed Seven West Media’s TV network will continue paying the rent of former Liberal staffer and accused rapist Bruce Lehrmann in Sydney until June next year Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the...
by leon | Nov 27, 2023 | Copywriting
Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that...
by leon | Nov 24, 2023 | Talking Business
Kelly Bayer Rosemarin has stood down as OPTUS CEO. She should get a generous payout. Say about 200 Terabytes of OPTUS mobile data? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Nov 20, 2023 | Copywriting
The newsletter stands out as a widely embraced and impactful means of engaging with both existing customers and potential prospects in the business realm. However, it’s crucial to recognize that not all newsletters are created equal. The newsletter stands out as...
