IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES.
THE COPYWRITER NEEDS SEVERAL STRATEGIES.
The copywriter will need to Invest in high-quality content, including visually appealing images and videos. Vision is responsible for 80% of everything we learn, and similar numbers are likely for most animals with developed brains. That’s why visual-rich media – photos, images, videos – have a huge impact on the success of written content and overarching content marketing strategies. Eye-catching visuals captivate the audience. They use that focus to better understand the message that visual conveys – and who is behind the well-crafted messages.
The social media ads need to solve customers problems. The copywriter knows that some of the best companies that do this in their social media advertising are Nike, Spotify, Wendy’s, Amazon and Starbucks. These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain, allowing those businesses to rise above their competition and turn customer service into a powerful differentiator.
At every stage, the ad should include information that potential customers need to make an informed decision. There are many ways to identify the customer’s needs, but the best way is to hear what they have to say. Customers are often more in tune with customer service, quality of a product, or unresolved issues than the company might think. The copywriter should talk to them about pain points they should be addressing. Customers are a wealth of information when it comes to knowing what they want. They have suggestions and will be honest too. By identifying and addressing customer pain points in marketing and sales efforts, the copywriter can create a more compelling strategy that will make the company invaluable in the eyes of customers. The copywriter needs to make sure there is always a benefit to using the product/service that will solve customer’s pain points. The ad should never just be about the offer; instead, it should focus only on how it benefits the customer.
The ads have to tell a story. Story telling is at the heart of all successful social media marketing. Storytelling is what captivates an audience, it’s what gives brands a voice. The copywriter builds interest and trust in the brand simply by telling potential customers what the brand is about through an engaging story. It’s not intended to convert sales but rather build intrigue and captivate people. Authentic compelling stories about the brand, products, or team can create a more personal connection with the audience.
Hashtags are a great way to increase brand awareness in social media advertising. The copywriter needs to use relevant hashtags to increase the discoverability of their content. They need to research and choose hashtags that are popular within the industry and resonate with their target audience. Hashtags let the copywriter let categorize the content so anyone interested in that particular topic can easily find it. For example, let’s say the client runs a skincare brand and the copywriter creates an ad about its new moisturizer product. By including relevant hashtags such as #skincare, #beauty and #moisturizer in the ad, the copywriter is essentially tagging the content with those keywords. Users who are interested in skincare products or searching for those keywords can find the ad (and brand) by searching for those hashtags.
The ad should also have a great call to action, telling users exactly what specific action they should take and how. CTAs in ads make the ads more actionable because they tell users what the company wants them to do. By including a call to action in the ad copy, the copywriter is clearly telling the user how to get from Point A (I want X) to Point B (I now have X).
Ready to elevate your social media game? 🚀 Let’s craft compelling stories, eye-catching visuals, and solve your audience’s problems together! 🌟 Reach out to Leon Gettler for social media success. 📈 #CraftYourStoryWithLeon
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