A lot of businesses use AI but they have to know how to edit AI content to best fit their brand.
AI does a great job automating certain aspects of business marketing like scheduling social media posts, generating catchy hashtags, research, brainstorming ideas etc.
But these days, AI “writes” entire blogs and articles using information pulled from the internet. That’s why AI isn’t perfect. It requires human oversight – hence why you need a copywriter to edit your AI-generated copy.
The first thing the copywriter does is do a quick spellcheck and then identify the problems with AI copy. The AI copy works off data, so it can be dull and predictable, it has zero emotional intelligence and it remains emotionless and incapable of understanding the intricacies of human emotions. Unlike the copywriter, it cannot empathize, adapt its tone, or infuse copy with the right sentiment to strike a chord with the target audience.
The copywriter might notice other few major issues like:
- A lack of human emotion
- Odd wording or phrases
- An absence of creativity
- Incorrect information
This is why it needs human intervention.
The copywriter needs to personalise and optimise the AI copy for the target audience. This can be done because AI algorithms excel at collecting, processing, and analyzing data. With AI, businesses can gain a deep understanding of their customer’s preferences, behaviors, and needs. AI can analyze browsing history, purchase patterns, social media interactions, and demographic information to create comprehensive customer profiles. This enables copywriters to help businesses deliver personalized experiences based on individual preferences and characteristics. With that data, the copywriter will adjust the tone, language and style as necessary and optimise for SEO if applicable.
The copywriter needs to fact check and proof-read the AI copy. Fact-checking allows the copywriter to back up with evidence claims that AI writing tools make. This strengthens the client’s credibility as an authority on the subject matter. The whole fact-checking process can be reduced to finding and verifying anything that a reader might suspect to be incorrect and adding the right context to the facts that the AI collects. The copywriter fact-checks for the reader because the copywriter cares about the quality of information they are serving readers.
For SEO content, the copywriter should research relevant keywords and phrases, incorporate them natural, ensure proper meta descriptions, headings, and alt text for images and make sure the content is informative and addresses the user’s search intent.
The copywriter needs to finish it off with a great call to action making sure the copy aligns with the brand’s voice and tone, adding persuasive language and highlighting benefits to the customer and checking for consistency in messaging across different marketing channels.