Writing a book is a great way for entrepreneur to market their business and show their unique offerings. It sets them up as experts and makes them stand out from competitors.
But the reality is most people who write books about their business are not authors. They don’t have the time. That’s why they need me a copywriter.
I can produce a book that delivers great marketing opportunities. Whether it’s an e-book, self—published or traditionally published, it will open doors to numerous opportunities such as podcast and print interviews, media exposure, guest blogs, speaking engagements, panel discussions, book clubs, and much more. The book will see the entrepreneur reach a larger audience when they can promote their book through various platforms.
The book can create new revenue streams for the business. The book is a business card. The book demonstrates that the entrepreneur is an expert, which can pave the way for paid consulting engagements, speaking at industry conferences or workshops. It can lead to acquiring high-value clients that can dramatically increase revenue. It can also be used to create and sell training programs, online courses, webinars, or workshops—yet more revenue.
The book can also broaden the entrepreneur’s market and expand their reach. It can influence a global audience across geographic and cultural boundaries. Whether on a bookshelf in Melbourne or London or a Kindle in Tokyo, your book introduces you and your business to potential customers, partners, and markets you might not have reached otherwise. This gives you a unique platform to influence larger audiences, spark conversations, and drive business growth.
The book is a great PR opportunity for the business. Your book can be pitched as a story to news media. It will land interviews, reviews and other coverage. Coverage of your book will naturally lead to a mention of you (the author) and your business. Using your book as a platform to establish yourself as an expert now could also result in your becoming an interview resource for future stories, helping you achieve even more press coverage.
If you don’t want to use a traditional publisher, we can self-publish. Yes, the initial investment is bigger as you have to pay for the editors, cover designers etc. but the benefits often outweigh the costs because you have greater autonomy over the content of your book. With the ease of self-publishing, you can now publish e-books, print books, audio versions or even just a simple PDF. You can release as many as you like and even create a series without worrying about pitching each one to a publishing house. You can also make it as professional as those produced by traditional publishing houses. By using any of the great copywriters, designers, editors, and proofreaders out there you can create a polished, professional finish.
Want to write a book but don’t have the time? As a copywriter who has written four books, I can do it for you. Call me on 0411 745 193 or email me at leon@leongettler.com.
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