by leon | Nov 28, 2022 | Blogs, Copywriting, Podcasting
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | May 2, 2022 | Blogs
Search Engine Optimisation or SEO is now critical for all blogs. SEO gets you picked up by Google. It’s not sexy and it doesn’t deliver instant results. But SEO is like going to the gym. Do it for a year and you’ll notice the difference for your blog. A client wanted...
by leon | Feb 7, 2022 | Blogs
One of the big challenges for business in 2002 is creating a blogging strategy. That’s where I as a copywriter can help you. Here are five tips to help you. Get a niche – this is important because the WWW has more than 600 million blogs. It means there’s a lot...
by leon | Oct 4, 2021 | Blogs, Copywriting
What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my...
by leon | Oct 1, 2021 | Blogs, Podcasting, Talking Business
Dr. Doom Nouriel Roubini turns Dr. Realist warning about global ‘debt trap’ Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get...
