by leon | Nov 18, 2022 | Talking Business
Jeff Bezos plans to give away most of his $124 billion fortune to charity. Find out who gets the cash. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Nov 14, 2022 | Copywriting
COPY EDITING FOR CLIENTS IS AN IMPORTANT JOB. Whether it’s an article by the client for their company or industry journal, whether it’s their blog or theirnewsletter, it’s a process that will always need careful attention. What is copy editing? While a proof reader’s...
by leon | Nov 11, 2022 | Talking Business
Musk now considering putting ALL of Twitter behind a paywall and charging ALL users a subscription fee to use Twitter Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon | Nov 7, 2022 | Copywriting
I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are,...
by leon | Nov 4, 2022 | Talking Business
Elon Musk examines paid verification for Twitter and plans mass lay offs Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...
by leon | Oct 28, 2022 | Talking Business
Australia’s federal budget will see a massive increase of 56% in electricity costs over the next 18 months. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Oct 24, 2022 | Copywriting
YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through...
by leon | Oct 21, 2022 | Talking Business
Rupert Murdoch is putting the band together again. News Corp explores merger with Fox Corporation to reunite Murdoch’s empires Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Oct 17, 2022 | Copywriting
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep...
