by leon | Sep 26, 2022 | Copywriting
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for...
by leon | Sep 23, 2022 | Talking Business
Central banks are intent on driving the world economy perilously close to a recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Sep 19, 2022 | Copywriting
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...
by leon | Sep 16, 2022 | Talking Business
The US inflation rate sits at 8.3% in August, likely keeping the Fed on track for another big rate hike and spooking the markets Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Sep 12, 2022 | Copywriting
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free...
by leon | Sep 9, 2022 | Talking Business
British Pm Liz Truss says cutting the tax burden on the richest would increase the underlying growth rate of the UK. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon | Sep 5, 2022 | Copywriting
ACCOUNTANTS, FINANCIAL PLANNERS, BOOK KEEPERS, BANKS AND FINTECHS ALL NEED COPYWRITERS. It’s not that they can’t write it themselves. Financial services firms tell me they have to do so much work on compliance that they don’t have time to market themselves and...
by leon | Sep 2, 2022 | Uncategorized
Rooting out high inflation will become much harder, officials say, as they confront a new economic era Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Aug 29, 2022 | Uncategorized
ALL GOOD COPYWRITING IS ABOUT SOLVING PEOPLE’S PROBLEMS. I produce copy that solves my client’s problems. The aim here is to help my client deal with the problems their customers are having with their product or service. My job as a copywriter is them to show my how...
by leon | Aug 26, 2022 | Uncategorized
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne...
