by leon | Nov 19, 2021 | Uncategorized
Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott...
by leon | Nov 15, 2021 | Uncategorized
Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the...
by leon | Nov 12, 2021 | Uncategorized
Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you...
by leon | Nov 8, 2021 | Uncategorized
The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines. The principal way to accomplish is to get smart with copy and use SEO copywriting It’s not as complicated as...
by leon | Nov 5, 2021 | Uncategorized
Electric vehicle charging infrastructure has been elevated by the Morrison government as a key net zero “enabling technology”, two-and-a-half years after the Prime Minister mocked EVs as incapable of towing trailers, boats or reaching a family’s favourite...
by leon | Nov 1, 2021 | Uncategorized
Thought leadership is the most powerful and underrated marketing strategy. People have to know, like and trust you before they do business with you. Thought leadership is the fastest way to tick all of those boxes. When you can demonstrate superior thought leadership,...
by leon | Oct 29, 2021 | Uncategorized
Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your...
by leon | Oct 25, 2021 | Uncategorized
EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind...
by leon | Oct 22, 2021 | Uncategorized
OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the...
by leon | Oct 18, 2021 | Uncategorized
Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key...
