by leon | Dec 13, 2021 | Copywriting
The Christmas break is coming. And that’s the time to prepare for 2022. Here are the five ways I’m going to do it. Develop my purpose, mission and vision. Developing a sense of purpose for my business, giving it a mission and vision are critical and Christmas is...
by leon | Dec 10, 2021 | Talking Business
The Reserve Bank and Treasury are considering the feasibility of a central digital currency, under reforms aimed at establishing a regulated onshore cryptocurrency industry Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Dec 6, 2021 | Uncategorized
Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help...
by leon | Dec 3, 2021 | Uncategorized
Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple...
by leon | Nov 29, 2021 | Uncategorized
EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years. I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental...
by leon | Nov 26, 2021 | Uncategorized
Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app,...
by leon | Nov 22, 2021 | Uncategorized
One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out...
by leon | Nov 19, 2021 | Uncategorized
Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at www.businessacumen.biz. Scott...
by leon | Nov 15, 2021 | Uncategorized
Writing a business report is a key skill for anyone in business and it’s essential for copywriters. Business reports need to be clear, to the point and they have to be well presented. Here are five tips every copywriter should use Keep the tone neutral. Since the...
by leon | Nov 12, 2021 | Uncategorized
Talking Business November 12 2021 Social unrest: Aussie teens jump off Instagram Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you...
