by leon | Mar 27, 2023 | Copywriting
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...
by leon | Mar 24, 2023 | Talking Business
The Five Wives of Rupert Murdoch. Challenging Henry VIII. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can...
by leon | Mar 20, 2023 | Copywriting
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result,...
by leon | Mar 17, 2023 | Talking Business
Analysing the fallout from the collapse of Silicon Valley Bank Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you...
by leon | Mar 13, 2023 | Copywriting
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. Your annual report is a bold...
by leon | Mar 10, 2023 | Uncategorized
Atlassian cuts 500 jobs as tech industry pain intensifies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can...
by leon | Mar 6, 2023 | Copywriting
EVERY CLIENT NEEDS A BIO, AN OPPORTUNITY TO TELL THEIR PROSPECTIVE CLIENTS ABOUT THEMSELVES. BUT A LOT OF THEM STRUGGLE TO DO IT. A LOT OF PEOPLE DON’T LIKE TALKIMG ABOUT THEMSELVES. I have one client who runs a financial services firm. Very skilled and smart....
by leon | Mar 3, 2023 | Talking Business
Twitter has laid off at least 200 more workers. The platform now employs less than 2,000, down from 7500 when Elon Musk took over. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Feb 27, 2023 | Copywriting
IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS. Sending regular email newsletters is the best way to build up your mailing list. It’s no secret that email marketing is effective. But successful email...
by leon | Feb 24, 2023 | Talking Business, Uncategorized
NAB predicts Australia will be flirting with recession in 2023. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts....
