You’ve had a long tiring day.
You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post.
You type a few notes. Then delete them all. You repeat the process. Where are the words? You know your business inside out. You love it. You know your product and services make people’s lives better. But the words don’t come. You didn’t start a business to feel frustrated. So what to do? Hire a copywriter.
A copywriter for your website will save you heaps of time and let you get on with making money. Copywriters can step into the role of the consumers, understand their problems, and they know your brand so they can explain how your company can solve the consumer’s problems. Unlike you, copywriters have the time to spare.
Copywriters also know create engaging content for your blog that you were spending hours struggling with. They understand human psychology and use their marketing know-how and writing skills to drive your readers to take specific actions. After proper research, they will know how to speak to your prospects’ struggles through content and convert them into loyal customers, Their skills will increase traffic to your website.
The last time you did a newsletter, it took hours and what you and your staff produced had typos and six misspellings and variations on numbers. It’s also difficult for you to come up with creative article topics and headlines. It takes too much time. A great copywriter knows how to produce a newsletter that gets potential customers to act. They can come up with ideas and topics for each newsletter. And they do it faster, saving you time and money.
You know you have to produce a podcast but you don’t have the technical skills and equipment. You don’t have the time and money to invest in that. A copywriter can produce a great podcast by putting in the time editing the audio, writing the script, do the interviews and organise the artwork.