by leon | Jun 5, 2023 | Copywriting
An Annual Report should have compelling content, design, and accurate financial information presentation. The Annual Report should be the perfect platform for companies to show-off their record-breaking revenue, their call-to-arms to company personnel, and to deliver...
by leon | Jun 2, 2023 | Talking Business
Many among the 900-strong partnership at PwC Australia fear the firm is descending into a civil war that could take years to recover from. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | May 29, 2023 | Blogs, Copywriting, Podcasting
Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. A well-rounded marketing strategy refers to a...
by leon | May 26, 2023 | Talking Business
Economists say US can weather ongoing crises, but recession remains on the table Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | May 22, 2023 | Copywriting
Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. That...
by leon | May 19, 2023 | Talking Business
PwC tax leak crisis could see more executive heads roll with corporate veteran Ziggy Switkowski to lead internal probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | May 15, 2023 | Copywriting
Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...
by leon | May 12, 2023 | Talking Business
A complete analysis of the Albanese government budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon | May 8, 2023 | Copywriting
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. One is the capacity for AI to...
by leon | May 5, 2023 | Talking Business
The second largest bank collapse in American history took place as the Biden admin seized First Republic Bank and JP Morgan Chase Bank swooped in to assume all of the deposits for insured and uninsured. The big banks again get bigger with the help of the US...
