NEWSLETTERS CREATED BY COPYWRITERS ARE POWERFUL MARKETING TOOLS.
With these newsletters, businesses can reach and engage their audience, promote their products and services, and ultimately drive sales.
The copywriter produces a targeted newsletter that provides regular communication to subscribers, typically via email. Newsletters are often used to tell readers about news, events, or other information related to a particular topic or organization. Targeted newsletters often contain short articles with useful information about the company’s products or services and its industry.
These newsletters play a role in digital marketing campaigns. Email newsletters are more effective than social media. Research shows average e-mail open rates are around 20%, with click-through rates between 2% and 7%. That’s not bad, especially when you compare it to organic social reach, which is around 5%. To put it bluntly, an e-mail can reach over 10 times more people than a social post. On top of that, readers spend more time engaging with the content – 12 seconds reading the e-mail versus spending just one second scanning social media.
The copywriter should focus on a newsletter with small snippets of information as most people are time-poor and don’t have hours to read an essay. The copywriter avoids massive blocks of information at all costs and breaks up the text into headings, subheadings, bullet points and graphics. The copywriter includes plenty of information that will be of use to the reader, interwoven with promotional content. The copywriter doesn’t just provide the reader information about the business. The copywriter should also do the research and reference interesting research studies, include quotes from users of the products or service, and provide tips for readers. Handy snippets of information.
Images will enhance the newsletter, adding visual appeal, conveying information, and creating a brand identity. To optimize the email performance and delivery, the copywriter will ensure that the images and graphics are compatible with email clients. To do this, the copywriter will use web-friendly formats such as JPEG, PNG, or GIF, and reduce the file size of the images and graphics as much as possible without compromising the quality.
The copywriter and the client should also create a strategy for the newsletter. There needs to be a plan. How often will we send out a marketing email? What will each edition contain? Single topic or multiple themes? What are the goals? Increasing website traffic? Making sales and clearing out inventory ahead of new products? Hyping up a new line of products? It also needs to be easy to subscribe to with a newsletter opt-in that users can easily find. The copywriter keeps the sign-up language short, easy and persuasive and setting out the terms and conditions and outlining the privacy policy.
Need a copywriter for your newsletters? Contact me on 0411 745 193 or at leon@leongettler.com
