Posts Tagged ‘websites’
ATTRACTING NEW CLIENTS: USING SEO COPYWRITING TO BUILD WEBSITE TRAFFIC
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO (Search Engine Optimisation) writing. What is SEO writing? Put simply, it is…
Read MoreHELPING ACCOUNTANTS COMMUNICATE WITH FIVE PLATFORMS
Accountants are essential, active members of corporate teams, and as such, they must constantly interact and communicate with people. The connection between accountants and their clients is an important relationship in the business world. Communication with clients is essential. It builds trust. The role of a copywriter is crucial for helping the accountants communicate with…
Read More5 WAYS TO DO RESEARCH FOR WEBSITES
Clients come to me needing copy for websites. They want to make their website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do research. Here are the five ways I do it: I define the target…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
Read MoreSTEPS TO HELP ACCOUNTANTS COMMUNICATE.
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…
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