by leon | Apr 11, 2022 | Copywriting
It’s April, the time of year when companies are doing their annual reports. Writing annual reports is a headache for every business. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress when their time...
by leon | Apr 4, 2022 | Copywriting
Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of...
by leon | Mar 28, 2022 | Copywriting
One of the big jobs for any copywriter is ghost writing. It can be a book, an article, or a blog, it’s all the same. You are writing something that the client passes off as their own. Why don’t they do it themselves? It’s a lot of work. And people often struggle to...
by leon | Mar 14, 2022 | Copywriting
In this high tech world, more people are speaking in jargon, or gibberish. Jargon can take different forms. It might be done with exclusive terms understandable by only a certain few. It might consist of buzz-words intended to impress in meetings or on documents and...
by leon | Mar 7, 2022 | Copywriting
Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful. But it’s an important job because the copy has to be spot on, it has to engage the client’s customers,...
by leon | Feb 28, 2022 | Copywriting
The big headache for businesses every year is doing management reports. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? I can do reports using five simple steps: 1 – Focus on...
