by leon | Nov 7, 2022 | Copywriting
I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are,...
by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...
by leon | Oct 24, 2022 | Copywriting
YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through...
by leon | Oct 17, 2022 | Copywriting
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep...
by leon | Oct 10, 2022 | Copywriting
AS WE GO TO THE END OF 2022, IT IS TIME FOR ALL BUSINESSES TO THINK ABOUT HOW THEY WILL DO THEIR CHRISTMAS CAMPAIGNS. YES IT’S OCTOBER BUT IT’S 75 DAYS BEFORE CHRISTMAS. TIME TO START PLANNING NOW With everyone sending holiday themed emails and promoting Christmas...
by leon | Oct 3, 2022 | Copywriting
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another...