by leon | Jan 31, 2022 | Copywriting
Planning your content for the year ahead needs a good copywriter. Now is the time to begin your content marketing for 2022. Here are five tips. Talk to your copywriter about whether the content will fit into your business goals, whether it’s relevant to your audience....
by leon | Dec 13, 2021 | Copywriting
The Christmas break is coming. And that’s the time to prepare for 2022. Here are the five ways I’m going to do it. Develop my purpose, mission and vision. Developing a sense of purpose for my business, giving it a mission and vision are critical and Christmas is...
by leon | Oct 4, 2021 | Blogs, Copywriting
What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my...
by leon | Sep 27, 2021 | Blogs, Copywriting
Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right...
by leon | Sep 20, 2021 | Blogs, Copywriting
As a copy writer, I help businesses with their blogs. Many businesses know they have to blog but they don’t have the time or the writing staff to do it. Blogs are important because they are about thought leadership. I point out to the client that thought leadership is...
by leon | Sep 13, 2021 | Blogs, Copywriting
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and...
