by leon | Jul 24, 2023 | Copywriting
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
by leon | Jul 10, 2023 | Blogs, Copywriting, Podcasting
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. A copywriter for your website will save you heaps of time and let you get on with making...
by leon | Jul 3, 2023 | Copywriting
AI machines are already able to create copy at a speed completely unachievable by humans. Remarkably, they do it to a ‘human’ standard. But the copywriter will still have a role. AI is here to stay. Good copywriters will know how to work with AI. AI can do repetitive...
by leon | Jun 26, 2023 | Blogs, Copywriting
Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of...
by leon | Jun 19, 2023 | Copywriting
Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. Your website is a 24/7 salesperson for your business. The agency doesn’t know your industry,...
