by leon | May 15, 2023 | Copywriting
Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...
by leon | May 8, 2023 | Copywriting
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. One is the capacity for AI to...
by leon | May 1, 2023 | Copywriting
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. Headlines are also a solid way to improve your SEO. They are signposts to help users and search engines read and understand text...
by leon | Apr 24, 2023 | Copywriting
The big headache for business every year is doing management reports. How do they get on top of all that complexity? How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem...
by leon | Apr 10, 2023 | Copywriting
Annual reports basically tell a story. A great annual report turns it’s information into an interesting story, using every storytelling tool. Clients say the problem putting annual reports together is that the information is coming in from everywhere. They...
by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...
